Beijing Business Daily (Reporter Guan Zichen Wu Qiyun) On March 24, Ctrip Group (NASDAQ: TCOM and Hong Kong Stock Exchange: 9961) announced its financial results for the fourth quarter and full year ended December 31, 2021 . The financial report shows that in 2021, Ctrip Group’s annual net operating income will be 20 billion yuan, about 56% of that in 2019. Relevant data show that China’s total domestic tourism revenue has recovered to 51% before the epidemic. The non-GAAP net profit attributable to Ctrip Group shareholders in 2021 will be 1.4 billion yuan.
In 2021, Ctrip’s four main business performances will be stable. In terms of annual revenue, revenue from accommodation booking was 8.1 billion yuan, transportation ticketing revenue was 6.9 billion yuan, tourism and vacation revenue was 1.1 billion yuan, and business travel management revenue was 1.3 billion yuan.
In 2021, the tourism industry will continue to be affected by the epidemic, and many businesses will continue to be affected. The transaction volume of Ctrip’s refund and correction orders due to the epidemic is nearly 100 billion yuan, which is about 20% of the transaction volume of the platform in 2021. At the same time, Ctrip has also provided relief and relief to travel agencies, air ticket agents, hotels and other industries. It is understood that the bailout amount is about 2.5 times the total net profit of Non-GAAP shareholders attributable to Ctrip Group since the epidemic.
The changes in the epidemic have also changed people’s travel habits. Since the epidemic, the travel radius of travel users has been significantly shortened. Under this circumstance, Ctrip Travel combines relevant national policies, captures the actual needs of users, and vigorously develops high-quality leisure products such as surrounding tours, private group tours, and theme tours. It is reported that in 2021, the transaction volume of peripheral and local tourism products sold by the leading suppliers of Ctrip Travel will achieve positive growth compared with 2019; the number of domestic private group suppliers will increase by 32% compared with the same period of the previous year, and the transaction volume will increase by nearly 40% compared with 2019. %.
At the same time, Ctrip is also supplementing its income through marketing methods such as live broadcasts. The financial report shows that in 2021, the number of viewers who have viewed Ctrip’s live broadcast will increase by 171% year-on-year, and 44% of users will place an order for products in the live broadcast room within 24 hours after watching the live broadcast. The write-off rate of more than 5,000 hotels exceeded 50%. In the fourth quarter of that year, the GMV generated by Ctrip’s self-broadcasting guidance increased by 100% quarter-on-quarter; the GMV contributed by live broadcast highlights accounted for more than 40% of the annual performance of platform-based live broadcasts.
Although affected by the epidemic, its overseas is also gradually improving. The financial report also shows that in 2021, the number of orders for play products in overseas destinations on Ctrip’s platform will increase by more than 30% compared with 2019, and the total number of play products in Ctrip’s overseas markets will increase by three times year-on-year. According to industry insiders, Ctrip’s performance is expected to continue to pick up this year.Return to Sohu, see more
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