Loyalty increases with the crisis: consumers are increasingly being lured by customer loyalty programs from Migros, Coop and Co
Scanning customer cards, collecting stamps or subscribing to newsletters: the use of loyalty programs has risen massively due to rising prices. This is shown by a new study for Austria, Germany and Switzerland.
Bad times bring us together. This even seems to apply to customer-store relationships: due to inflation and price increases, consumers are more likely to shop at supermarkets and stores that reward their loyalty. This is shown by a study that was carried out for the first time for the entire DACH region, i.e. for Austria, Germany and Switzerland.