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Dealers now live in a car-free bubble

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Dealers now live in a car-free bubble

Dealer Day, the summit of Italian dealers held last week in Verona, could have been a redde rationem, where dealers asked manufacturers to account for the inability to do the only thing underlying the mandate: to manufacture the machines they have to sell. , in certain times and dates and in the quantities requested by customers. It is the second year that the networks are selling but not registering; therefore, with no margin to cover the costs, including those of the sales staff. If the roles are reversed, if a dealer had problems unloading a third of the cars for a few months, he would be terminated. Surely the problem, between chips, Covid and war, is complicated, but it is a fact that no other industry suffers as much as the automotive industry. Maybe they are looking for the solution, but not at any cost, given that, as the 2021 financial statements show, selling fewer cars at high prices and low discounts is worthwhile, at least until the workers are fired and the unions stay good. That something is not working between the problem, the efforts and the results is also confirmed by the Italian managers, who do not hide the fact that they make themselves heard with the parent company, within the understandable limits of the hierarchy.

In distribution, however, we suffer, but in silence. Indeed, with applause when the representatives of the houses explain that no, the solutions are not even in sight and that however this is not the point. No, in fact, why should we discuss selling machines? But we talked, and a lot, about how to sell the famous electric that few want but are very cool and absolutely must be registered, to prevent the mix of emissions from entering the fines area. Therefore they must be placed, even on the internet and at bargain prices, and therefore the manufacturers were furious when the rental, which alone sells a third of the Bevs, was excluded from the incentives and they turned their noses up that thermals above 60 were included. gr / km of CO2, the less they sell, the better.

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So, if the present is complicated, it is better to talk about the future, when the cars will be sold online. According to the Case, the dealers must not refuse the change and hide their heads in the sand, where they had stuck and kept it there for years, denying that the machines would ever be sold online, as long as the dealerships served as a storage tank. and absorption of production overcapacity. Once this is not available, everyone is free on the internet, where you can practice the fixed price and keep the relationship with the customer directly. Too bad that this, with the modification of the contracts and a few years of adjustment, means the exclusion of the dealers from the sale. It is a disruptive prospect that almost everyone prefers not to see. In short, the impression is that the dealers are in a bubble. And happy to be there.

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