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Digital presentations as the basis for the mix of the future

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Chiara Pisa, managing director of Pisa Watchmaking. “Compatibly with the period we are facing, the impression was positive. I really appreciated the effort and the will to move forward, without postponing to an indefinite future what in the end could be achieved even in this way. I believe that after 2020, even a 2021 without presentations would certainly not have contributed to making a moment that was bitter for everyone, even for our sector, better. The novelty brings with it the idea of ​​a new beginning – concludes Chiara Pisa – and what emerged from the fair, even on a symbolic level, was fundamental to give us the charge. Even if the physical presence is something else entirely ».

Also from Milan, Federico Verga, representing the latest generation of Luigi Verga watchmaking he explains: «I was curious to witness this new format in which we would finally have a huge part of the world of fine watchmaking in a single fair. It was a bit strange, I really missed the human contact, wandering around the stands, browsing the windows of the new brands and making acquaintances. In the end it was a pleasant experience, although we hope to return to physical fairs soon because watchmaking is a world of tradition that will have to coexist with digital, the channel with which to transmit the passion for this world to the youngest ».

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“I prefer direct communication over that filtered by computers, but my long experience in the sector allows me to understand and evaluate a product even virtually – explains Candido Operti, owner of theCandido Operti Ancient Watchmaking of Cagliari -. The confrontation in person and direct exchange is a unique plus. I hope that the fairs will return soon also because it would mean that we have all come out of the most difficult moments. I recognize that, albeit with some initial technical problems, this solution was the only possible one and a right attempt that will lead to a correct mix between digital and traditional: the first is inevitable, the second irreplaceable ».

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