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MILANO – Saints, poets, navigators and even multi-subscribers. Italians are also embracing the recurring digital consumer fashion that was already rampant before the pandemic and, thanks to the internet boom matured with lockdowns, has found a new push.
A European phenomenon, the one investigated by the N26 bank with a research focused on services on demand, which also involves our fellow citizens: from the analysis of a thousand responses it emerges that over a third of Italians (34%) find themselves with more subscriptions than in the pre-Covid period, a percentage that is close to half (43%) when it comes to 25-34 years old.
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