Home » Djokovic at the center of the Peugeot 508 PSE communication campaign

Djokovic at the center of the Peugeot 508 PSE communication campaign

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ROME (ITALPRESS) – Since it shares the values ​​of Peugeot, tennis champion Novak Djokovic – n. 1st in the world of the ATP ranking, winner of the Roland Garros tournament in 2016 and ambassador of the brand – is the main protagonist of the new 508 Peugeot Sport Engineered communication campaign that started yesterday, May 30, on the occasion of the inauguration of the Roland Garros tournament (French Open). With its all-wheel drive, plug-in hybrid technology and a combined power of 360 hp, the 508 Peugeot Sport Engineered combines high performance and low emissions (46g of CO2 per kilometer, according to the WLTP protocol), characteristics that Novak Djokovic likes. very attentive to environmental issues. Excellence, Design and Emotion are the values ​​of the Peugeot brand in which champion Novak Djokovic is recognized who occupied the first place in the ATP ranking for 322 weeks, a historical record that continues today. Strengthened by its history, its ambitious electrification strategy and its “Power of choice” which offers customers the possibility to choose between different types of power supplies without having to compromise, the Peugeot brand continues its strong commitment to the energy transition. . The new 508 Peugeot Sport Engineered confirms this by introducing the concept of Neo-Performance, high performance but minimal environmental impact. “Neo-Performance, for Peugeot, is the expression of cars with great performance but with a great respect for the environment, a perfect combination of sportiness and electrified technology, for low CO2 emissions. First tennis player in the world. and very sensitive to environmental issues, Novak Djokovic is the ideal ambassador of our new 508 Peugeot SPORT ENGINEERED. This is what our new communication campaign conveys, the key words of which are high performance and environmental responsibility “, says Linda Jackson, General Manager of the Peugeot brand. “I am very proud to have the Peugeot brand on my jersey and I am happy to have had the privilege of being among the first to drive the 508 Peugeot Sport Engineered. As a sportsman and as a responsible citizen and very attentive to environmental issues, I am pleased to support and conviction is the electrification strategy of the House of the Lion. I particularly appreciate the fact that Peugeot ensures the mobility of Roland Garros players with a fleet of fully electrified vehicles “, says Novak Djokovic. The theme of the 508 Peugeot Sport Engineered advertising campaign is silence combined with performance. It proves that, thanks to the potential of electrification, the most powerful production car ever produced by Peugeot is capable of delivering environmentally friendly performance, both in terms of acoustics and emissions. The parallel is natural with Novak Djokovic, who is known for demanding the silence necessary for his concentration before engaging in a challenge on the tennis court. Filmed in Belgrade on April 26, the campaign that associates Novak Djokovic with the 508 Peugeot Sport Engineered was unveiled on May 30, the day of the Roland Garros Tournament. (ITALPRESS). sat / com 31-May-21 18:48

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