Dong Mingzhu’s 22-year-old female secretary started live broadcasting to bring the goods, and the current results are not satisfactory: the total sales volume is less than 100
Not long ago, the 22-year-old Meng Yutong became Dong Mingzhu’s secretary and attracted a lot of attention from netizens. After a period of silence, his entry on the Douyin platform will start a live streaming mode with goods and arouse heated discussions. It is understood that Meng Yutong’s account for bringing goods is “Mingzhu Yutong Featured”, the avatar is a photo of Dong Mingzhu and Meng Yutong, and the account is certified as “Gree E-Commerce Co., Ltd.”.
Judging from the current shops of “Pearl Yutong Collection”, there are more than 35 products on the shelves, but the sales volume is not very satisfactory. The total sales volume is only a hundred. Those who have a cold are more to see the beautiful ladies.
Regarding Meng Yutong’s delivery of Gree products, Li Guoqing, the founder of Dangdang.com, had a sharp prophecy. Dong Mingzhu threatened to train his female secretary to become the second Dong Mingzhu. Incubate your own internet celebrities.
In the face of heated discussions, Meng Yutong responded on his personal Weibo that he is just an ordinary worker, and there are many better, hard-working, and talented people than himself. “I am just very lucky to have such a great opportunity. Encountered a good boss and such a platform”.
And Dong Mingzhu said in the latest response that to train Meng Yutong into the second Dong Mingzhu, everyone seems to think that the future will be the chairman and president, but that is not true. Gree needs countless Dong Mingzhu to build such a culture.
It is worth noting that the popularity of Meng Yutong, who has attracted the attention of public opinion, has greatly increased. On the Douyin platform, “Meng Yutong Morita” has gained more than 900,000 followers in a week. As of November 25, “Meng Yutong Morita” has 1.145 million Douyin followers, 161,000 Weibo followers, and Xiaohongshu fans The amount is 435,000.
In an era dominated by physical channels, Gree is regarded by the industry as the pioneer of a new model of home appliance channels. But in the era of e-commerce, Gree has taken a big step behind. “Gree began to explore the online sales model in 2019, but did not see progress, and the new model has not been fun.” Dong Mingzhu once stated this at Gree Electric’s 2020 performance briefing.
In today’s short video and live broadcast era, Gree Electric is “catching up.” Gree Electric ranked fourth on the Douyin’s hot DOU list of household appliances brands; in terms of its ability to attract fans, Gree Electric topped the list with 1,391,700, and Haier and Fangtai, which ranked the top two in popularity, had the number of fans. Only 612,200 and 440,400. As Gree Electric’s largest IP, Dong Mingzhu’s short video personally brought the goods received 276,000 likes.
In 2020, Gree Electric’s online retail sales accounted for 50.4% of the total home appliance market retail sales from 41.17% in 2019. The contribution rate of e-commerce channels to home appliance retail exceeded 50% for the first time.
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