The Chinese (and Far East) market seeks quality and invests in quality, technology and sustainability, positioning medium and long-term objectives on important energy transition and decarbonisation projects. An opportunity for companies in the Northeast, which in the past have not always made the most of the potential of a market made up of over 2 billion people. And of these, about 400 million, with an income above the Italian average.
From 2016 to 2019, trade in weight from the Northeast and Emilia-Romagna and the Far East decreased, while those in value increased. If we look at the interchange sectors of the four Italian regions, mechanics has a positive balance of 616 million euros, such as automotive (+338 million) and biomedical (+143 million), while for textiles-fashion the balance is negative for 842 million, as well as for equipment and instruments (-715 million). Simone Padoan, advisor for internationalization towards China (ChinaDesk.it) and member of the Italian Chamber of Commerce in China, anticipates some data from the research “From the North East to the Far East”, which will be made public shortly.
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«The Northeast has not coupled the growth of the Far East – explains Padoan -. If, starting from 2016, Veneto companies had operated following the Emilia-Romagna trend, exports in 2019 would have been higher in a range between 917.7 million, if we consider only the key markets, and 2.25 billions of euros more. If all the North East exported to the Far East with the same export / import ratio as with the United States, exports should have been 6.3 times greater, for an amount of 107.2 billion (instead of about 17 ), practically what was exported to Europe (107.1 billion) “. According to the calculations of the Centro Studi per l’Impresa of the Italy China Foundation (CeSIF), only the provinces of Venice (+ 28.07%) and Rovigo (+ 56.06%) are growing, which have exported goods respectively for over 100 million and almost 28.5 in value (see article below).
Putting the two big territories, Veneto and Emilia-Romagna, in contrast, in the four years it appears that in the first year imports increase, but not exports, and the negative balance is increasing. While for Emilia-Romagna in the same period imports and exports increased, with a positive balance. Veneto also shows a decline in performance in all key sectors (mechanics, textiles-fashion, automotive, pharmaceuticals and tools and equipment). In mechanics (local production for the local market) the presence of Emilia-Romagna companies in the Far East is more than double that of Veneto, while in the textile-fashion sector the primacy is Veneto. In the automotive sector, the presence of both is reduced, as in the pharmaceutical and medical supplies.
«Tackling the market in East Asia and China requires humility, preparation, human resources and adequate innovations – writes Paolo Bazzoni, president of the Italian Chamber of Commerce in China in the preface of the research -. The path is not easy and not even fast. Companies must work hard to analyze their strengths and limitations, they must understand how to adapt theirs value proposition and theirs business model to local markets and a very clear business plan must be built, aimed at serving the needs of the local market, integrating locally also from a managerial point of view, possibly with local partners adequately evaluated and managed ».