Despite the global Coronavirus emergency and the interruption of production for seven weeks, right at the peak of the season, in 2020 Ducati delivered 48,042 motorcycles to customers around the world – 52,183 in 2019 – containing the sales differential compared to 2019. at -9.7%. The turnover, at the end of the 2020 financial year, reached 676 million euros, compared to 716 million euros in 2019, with an operating margin of 4%.
Domenicali: “Ducati profitable also in 2020”
«Even in this difficult 2020, Ducati has remained profitable with a very positive cash flow, the best ever recorded to date», comments Claudio Domenicali, at Ducati Motor Holding.
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Italy first market, China, Germany and Switzerland advance
While sales are falling globally, there is no shortage of areas that go against the trend. A growth trend in sales compared to 2019 was found by Ducati in China (+ 26%), Germany (+ 6.7%) and Switzerland (+ 11.1%). Italy remains the first market for Ducati, followed by the United States.
Record of turnover per motorcycle sold
The turnover per motorcycle has grown to 14,883 euros (against 13,500 euros in 2019), representing the highest value ever achieved in the history of the company. «Thanks to a rigorous policy of reducing fixed costs – explains Domenicali – we were able to limit the drop in the operating margin. At the same time we have significantly decreased inventories with positive effects on cash flow, which to date is the best ever recorded. Investments in new products have not been touched, paving the way for a positive development of Ducati in the future ».
Resources for development and racing department
«Financial stability – adds Oliver Stein, CFO Ducati Motor Holding – is extremely important for the company to be able to support technological development, product and process innovation and the activities of the Ducati Corse department. Thanks to a solid financial base, Ducati has been able to maintain the development of these important pillars unchanged even in such a difficult moment ».