Home » Experts say artists need to produce Tiktoks now more than ever

Experts say artists need to produce Tiktoks now more than ever

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Experts say artists need to produce Tiktoks now more than ever

Creative agency Teammate recently joined the Jonas Brothers tour to film behind-the-scenes social media content. Kevin Mazur/Getty Images

Marketing through Tiktok and short videos was once dominated by influencer campaigns.

The effectiveness of these strategies and other social tactics has diminished over time.

Marketers are now tapping artists and their fans to create more content for social campaigns.

This is a machine translation of an article from our US colleagues at Business Insider. It was automatically translated and checked by a real editor.

In 2022, after Tiktok established itself as a hit machine and a major music promotion tool, a number of artists complained that they were burned out by creating content for the app. “Tiktok has now become a completely different part of our job that takes up a lot of time,” artist Taylor Upsahl told Business Insider US in June 2022.

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