Since the beginning of this year, various industries around the world are in deep crisis of core shortage, not only the shortage of core Soc chips, but also the shortage of other chips including charging IC.At first, everyone thought that such excellent supply chain integration capabilities as Apple would not be greatly affected by these industry changes, but the latest news revealed that Apple has begun to worry about these things.
access:
Apple Online Store (China)
According to reports, there have been multiple sources claiming thatApple has drastically cut iPad production and allocated more parts to the iPhone 13 series, which means that the core shortage crisis is much more serious than previously thought.
According to the report, a person familiar with the matter revealed thatIn the past two months, the output of iPad has fallen by 50% compared to the original plan, and even the parts originally used for the old iPhone have been allocated to the iPhone 13 production line.
According to people familiar with the matter, there are many similar parts between the iPad and iPhone models, including core chips and peripheral chips, so Apple can switch supplies between different devices in some cases.
In addition, the popularity of iPhone 13 sales this year has also overwhelmed Apple’s production line. This is mainly due to the fact that Apple has brought a lot of performance, screen and other upgrades this year, and it has also increased the volume without increasing the price, compared with domestic mobile phones. Under the situation of general price increase, even the iPhone 13 series can be described as cost-effective.
More importantly, the iPhone 13 Pro also introduced a high refresh screen for the first time. This is the biggest shortcoming of the iPhone in the past two years. After this year, the response has been very enthusiastic, and the sales of the Pro version have also been better. This is also an important reason for Apple’s insufficient production capacity. .
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