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Factory Berlin schließt größten Campus

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Factory Berlin schließt größten Campus

Factory Berlin is closing its largest campus at Görlitzer Park. The CEO believes that the concept of the startup hub needs to be revised.

From April, the Factory reception in Kreuzberg will be closed.

When the Factory launched as a startup hub, co-working space, event location and network, there was a lot of hype in Berlin’s growing startup scene. The new working habits with significantly more time in the home office, which in many places lead to unused office inventory, are apparently bringing the previous concept to its knees. It has now been announced that the Factory will close its largest location at Görlitzer Park in April 2024. The area is equipped with, among other things, a restaurant, a cinema, a meditation room, a large ball pit as well as a 360XR room and a music studio.

According to CEO Zino Soyka, who has been there since February 2023, the location is “being abandoned for a strategic reason.” The strategy no longer corresponds to the business model, Soyka continued. Specifically, this means that the premises do not fit the factory’s network idea – the rooms are too big. The CEO believes that a smaller division is required in order to be able to network personally.

5000 members and 150 startups at three locations

The Factory currently provides its members with creative spaces (labs), shared work areas and event areas at three locations in Berlin and Hamburg. According to the website, from 23.80 euros, members receive “free access” to the campus all day and can “experience and use the many benefits – including coffee and tea, WiFi, printer and copier, lockers”. œ.

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The company was founded in 2011 by Udo Schloemer and Simon Schäfer. In 2014, the first campus was opened in Berlin-Mitte in the building of a former brewery. As Gründerszene reported, the two founders went their separate ways a year after opening. Simon Schäfer was supposed to take care of internationalization, while Udo Schloemer was supposed to further develop the Berlin location and the business in Germany.

In 2018, the offering was expanded to include a 14,000 square meter campus at Görlitzer Park in Berlin. A location in Hamburg followed in 2021, called Factory Hammerbrooklyn. The locations have established themselves in the respective startup scene and have become important supports in the ecosystem. More than 150 startups are members of the Factory. These include Freeletics, GoButler, Lufthansa Innovation Hub, The New Motion, SoundCloud, Uber and Zendesk.

“Strictly curated business club for investors, founders and innovators.”

The new direction is called “Factory Network” and will appear in a clubhouse design. It is a “strictly curated business club for investors, founders and innovators,” explains Soyka. Members do not come to the Factory primarily to work, but to “network, get to know investors or take part in events”. The Factory Network gives founders access to investors.

New programs and event series are now being planned. This new concept will be implemented for the first time on the Mitte campus, which is currently under renovation. The renovation work is scheduled to be completed by mid-June. Depending on how the new concept goes in Berlin-Mitte, it will also be rolled out to Hamburg and future locations. Currently the focus is “completely on Berlin, because Mitte is also a test run,” says Soyka. The location in Berlin-Mitte is still accessible to members. However, due to the renovation, the campus cannot currently be fully utilized.

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