The return of Sana to the Bologna exhibition center, from 9 to 12 September, is first of all a good sign for the trade fair sector that is coming out battered by the pandemic and an important test to measure the extent of the restart. It is also a key event for the entire organic and natural supply chain that in this 33rd edition in attendance can leverage the innovations presented by 700 exhibitors, distributed in three of the ten pavilions, engaged in the same days to host various collateral events, with the ‘goal of capitalizing on the points of contact between the sectors involved, maximizing results and motivating visitors: Cosmofarma and OnBeauty by Cosmoprof will also be held at the same time as Sana, all of which can be visited with the same entrance ticket.
Collateral appointments
In addition to collateral events such as Revolution Bio (the general states of organic), the Via delle Erbe (on medicinal plants), in addition to the SanaTech news (the first professional exhibition on sustainable and organic agri-food processes, packaging in particular) and SanaTea (to enhance the segment of tea and herbal teas). “Sana will also be an opportunity to inaugurate the new pavilion 37, built in the square where area 48 was set up at the time of the Motor Show”, underlines the president of BolognaFiere, Gianpiero Calzolari, waiting like all his colleagues at the Italian expo to understand if and when the aid promised by the Government will be allocated to the exhibition sector.
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The general states of bio
«This edition of Sana, preceded by the General states of organic farming, is at a fundamental moment for the definition of the strategies for the agro-ecological transition of agriculture in the next ten years. The national strategic plan of the CAP is now being written, which will have to indicate the organic growth objectives and the tools to achieve them. This is why we hope to arrive in Sana with the organic law in the final approval phase, it is a fundamental rule for the development of the whole sector and to accelerate the grounding of all plans under development “, adds Maria Grazia Mammuccini, president of FederBio.
More active operators
Italy is the European country with the most operators active in the organic sector, leader for cultivated land in relation to the agricultural area used (15.8%), and the largest exporter of the EU, second only to the USA. “We recently won the European football championships, but in the organic field we risk losing our leadership: after a constant growth we are slowing down – warns Roberto Zanoni, president of AssoBio – with the relegation to third place after Spain and France not only. as regards the conversion of land, but above all in relation to per capita consumption ». Even in the organic sector, the tools that operators ask to be equipped with are not so much direct funding as investments in university training and research, food education, school education. Sana will be, as usual, declined in three exhibition macro-sectors: food, care & beauty, green lifestyle. In parallel, OnBeauty by Cosmoprof will take place, to give space to all the key players in the cosmetic industry by enhancing natural products and Cosmofarma, the leading event in the field of health care, beauty care and services related to the world of pharmacy.