In all these years he had earned the fame of “king” of TV rights. Marco Bogarelli died at the age of 64 in a hospital in Milan where he was hospitalized for pneumonia resulting from Covid-19. And for those cases that seem built on purpose by fate, the news falls on the day when the Lega Serie A assembly met to decide (or more likely not to decide, as happened in the last sessions) for the assignment of TV rights: one of those moments that up to the last three years saw Bogarelli a great protagonist with his Infront as advisor.
With his brother Bruno, Marco Bogarelli was one of the protagonists of the basketball boom in Italy, bringing the NBA to Italy first. In the 90s he was a founding partner of the Media Partners company then purchased in 2006 by Infront, of which Bogarelli became president for the Italian branch. This position was held until 2015, when Infront was acquired by Wanda’s Chinese.
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For his role as great dominus of Serie A TV rights, Giuseppe Ciocchetti (former director general of Infront and Riccardo Silva owner of Mp Silva) ended up in the crosshairs of the Milan Public Prosecutor’s Office, which then closed the trial against him. of conspiracy, fraud, auction disruption, money laundering and self-laundering, and basically to pilot TV rights auctions.
Bogarelli also accompanied the Spaniards of Mediapro to the rooms of Italian football, for whom, however, the conquest of the Serie A rights was then transformed into a stalemate with 64 million deposits stopped in the League. There are those who now wanted to see him with Wanda return to the game, perhaps for the management of the Lega TV channel project. Certainly the sports world and not only recognize him an uncommon vision and managerial ability.
Lastly, in excellent relations with Maurizio Setti, president of Verona and majority shareholder of Mantova, he was subsequently involved in the restructuring project of the Lombard company. He collaborated with the company and then entered it for all purposes in October 2020, in full pandemic emergency, with a share of just over 17 percent.