Fiat (Stellantis group) announces a new partnership with the Red Foundation, co-founded by U2 singer Bono who deals with the fight against AIDS and now at Covid. This was announced by the head of the Fiat brand on the occasion of the presentation of the hanging garden on the roof of the Lingotto in Turin, in the company of the singer. “Colors are incredibly important to the Fiat 500 and when we launched the new electric model, people noticed that an old color was missing from their favorites, red (Red in English),” said Francois. “There was a reason for this. Our entire palette is inspired by nature, earth, air and water but there was no fire “, continued the manager, explaining that the colors red, orange, yellow were not offered for the new electric 500 because” fire represents combustion. and combustion means pollution ”.
However, he continued “Fortunately a year ago I met someone who gave a different meaning to the word red (red): more positive and more ethical”, and thus the collaboration with the Red foundation was born, which through other collaborations had seen the birth of red iPhones, red earphones and red masks, as well as watches, shoes … but “cars were missing”. Thus the new electric Fiat 500 becomes Red, for the first time in red “which is not just a color but a message: ethics and aesthetics go hand in hand”, continued Francois, underlining that “Red is like Reduce (Reduce) : reduce emissions, reduce pollution, reduce health emergencies “.
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