Fiat and Alpitour, two historic and representative brands of the best Made in Italy, jointly promote an initiative to support tourism, one of the most significant voices for the national GDP, and be concretely alongside all Italians so that they can plan their own travel, even on the road, with all the tranquility of driving a new car. In detail, from the month of June, anyone who takes a test drive on board a Fiat model at the official network will receive a voucher worth 100 euros that can be redeemed by connecting to the my.alpitourworld.com platform and entering the code received at the dealer. On the other hand, those who purchase a car from the Fiat range will receive a 300 Euro voucher which can be redeemed by going to the travel agency or by contacting the Call Center at 01119690202. In support of the initiative, a television ad will be broadcast. from 6 to 19 June on TV and web channels. The soundtrack of the film is the song “Uno” by Ermal Meta, the multifaceted artist who has always been attentive to the social and cultural issues of our time. For Fiat, one of the most current issues is that of the renewal of the vehicle fleet and democratic accessibility to the most sophisticated technologies, and in the video clip of “Uno” the Fiat 500 with the 70 HP mild hybrid engine appears: a an efficient, compact and lightweight hybrid power unit that offers a fun and comfortable driving experience, as well as reducing fuel consumption and emissions. Launched in 2020 on the 500, together with the Panda, the mild hybrid technology represented Fiat’s entry into the world of electrified and in a very short time led the brand to be an undisputed benchmark in Europe for electrified urban mobility, making the hybrid accessible to all. Thanks to the new Fiat incentives and with financing, it is possible to access the Hybrid range starting from 9,500 Euros plus financial charges, and in addition, for the entire month of June, the additional convenience of the vouchers promoted together with Alpitour, which gives 70 years represents the most important and multifaceted Italian tourist reality. (ITALPRESS). tvi / com 05-Jun-21 15:57
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