October is approaching, which is also the financial education month, and among the initiatives aimed at bringing young people closer to the world of savings comes the Youtube channel unbranded “We invest”, launched by Tinaba e Bank Profile in order to prepare financial issues in a simple and informative way. The project also includes an information and update blog on the financial world.
The project will see the continuous collaboration between the Bank’s experts and various professionals. Starting from Marcello Ascani, youtuber e content creator, passionate about travel, personal finance and savings, who has been collaborating with Tinaba and Banca Profilo for some time and who has personally contributed, together with his agency Flatmates, to the birth of the channel. It then continues with others youtuber, come Engineers on the Stock Exchange e Pietro Michelangeli personal finance experts, Elia Bombardelli, the young physics and mathematics teacher who became famous with his video lessons, and with innovative realities such as Starting Finance, the startup who built the largest community Italian under 30 of enthusiasts of the economic-financial sector.
The collaboration then continues also with the advice of team from H-FARM Digital Marketing through which Tinaba with Banca Profilo at the beginning of the year launched a communication strategy that uses the various digital marketing tools.
“We strongly believe in the importance of knowledge in the financial field, and for this reason we have thought of a project capable of bringing the new generations closer to the themes of savings and investments. We are among the private banks with the highest level of attention to digital, therefore, it was natural to choose a medium capable of interacting with the youngest “, he asserts Fabio Candeli, Chief Executive Officer of Banca Profilo.
“My interest in savings management and personal finance goes back a long way – he comments Marcello Ascani, Youtuber e co-founder of Flatmates – I have been collaborating with Tinaba and Banca Profilo for some time and I was able to deepen their reality. At this juncture I thought it could be really interesting to develop a four-handed project, to tell a world that is fascinating to me in all its facets, combining their professionalism with the language of YouTube “.
What the new financial education channel proposes
In the channel, they can already be found animated video infographics that clearly explain the meaning of the most common terms in the industry, such as stocks and bonds; video tutorial on how to save or create an investment portfolio; video by Marcello Ascani, in which the work and life of professionals working in a bank are told; others video in collaboration with youtuber e content creator passionate about economic and financial issues.
The channel already has one community of over 10 thousand subscribers where more than 80% of the public is aged 18 to 34, demonstrating that the project has been able to respond in a concrete way to the curiosity of the new generations through quality content, with simple and clear language.