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Ford wants to take customers away from Tesla with a $1,500 discount

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Ford wants to take customers away from Tesla with a $1,500 discount

Ford is offering Tesla owners a discount on some of its EVs for owners to switch brands.

Spencer Platt/Getty Images and Kayla Oaddams/WireImage

Ford is offering Tesla owners a special discount on its F-150 Lightning and Mustang Mach-E.

The discount is called “Tesla Competitive Conquest Bonus Cash”.

The move comes at a time when Ford is reportedly facing challenges in selling its electric cars.

This is a machine translation of an article from our US colleagues at Business Insider. It was automatically translated and checked by a real editor.

Ford has it on Tesla apart.

The automaker launched an initiative earlier this month to give Tesla owners a special discount on some of its vehicles.

Ford is offering an additional $1,500 discount to Tesla owners who purchase an F-150 Lightning or Mustang Mach-E.

Ford Authority was the first to report about the discount. A spokesperson for the company confirmed the incentive and told Business Insider that the program will start on April 3.

Those wanting to take advantage of the discount won’t have to trade in their Tesla, just prove they own one, a source said told Yahoo!Finance. According to the publication, the discount is titled “Tesla Competitive Conquest Bonus Cash” and will be available until July 8th.

Regardless, Ford cut back, according to one Report from CNBC on Thursday the prices for some of its F-150 Lightning trucks. The publication said Ford has cut prices between $2,000 and $5,500, depending on the vehicle’s trim level.

The starting prices for the 2024 models are currently $54,995 and $39,995, respectively. Tesla’s cheapest vehicle, the Model 3, has a starting price of $38,990, while the Cybertruck electric pickup starts at $60,990.

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Ford is through the Tesla’s aggressive price cuts came under pressure last year.

There were also signs that the automaker was struggling to sell its electric cars. Last year BI reported that the Mustang Mache-E SUVs stacked on the dealer lots. Ford postponed also the planned spending of around $12 billion for its electric car projects in 2023.

In December, Ford announced the Production of its electric pickup, the F-150 Lightning. In February, the company halted deliveries of the F-150 Lightning due to an unspecified quality issue. The company resumed deliveries on Thursday, CNBC reported.

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