Home » From the great ideas of the past the lymph for new creations

From the great ideas of the past the lymph for new creations

by admin

A dto show that the restart passes from culture, the world of companies in the furniture and design sector aims to enhance its heritage starting with museums, fundamental tools for safeguarding memory, telling the extraordinary Italian manufacturing and innovation skills, but also places for create a sense of community and strengthen the link with the territory. Each company does this by offering visitors a personal account of their identity and networking individual experiences through Museimpresa, the association that today brings together over 100 museums and archives of large, medium and small Italian companies.

The new Molteni Museum will open its doors to the public on 14 September, arriving at the Glass Cube exhibition space in the park of the Molteni Compound in Giussano. The project, completely redesigned by Ron Gilad, is based on a new internal distribution on orthogonal axes, a space in which natural light dominates. A central gallery is entrusted with the task of telling the evolution of the company from 1934 to the present day, but the actual narration is up to the 50 original products and prototypes that represent the spirit of the Molteni & C, Dada, UniFor and Citterio brands. It is no coincidence that the opening of the exhibition, marked by areas dedicated to the designers and architects who have made the history of the group, from Luca Meda to Aldo Rossi, from Afra and Tobia Scarpa to Jean Nouvel, is a simple wooden joint, keystone of the company’s first modern furniture, the dresser by Werner Blaser. Winner in 1955 of the first prize of the “Selective Exhibition – International Furniture Competition, the project summarizes the propensity for innovation and the search for perfection of the Giussano company.

See also  Stressed employees? the psychologist's couch arrives directly in the office

Loading…

Also in September, on the 6th, the Bitossi Archive Museum opens in Montelupo Fiorentino, on the occasion of the centenary, “a story capable of renewing itself: from the history of a factory and a family to the history of artisans, artists and designers”, he explains Ginevra Bocini, fourth generation of the family, who strongly wanted the museum, entrusting its design to Luca Cipelletti. “We chose to tell the evolutionary story of Bitossi Ceramiche not through the design of a classic company museum – specifies the architect – but through the creation of an archive-museum, believing that it was more effective and stimulating to exhibit the entire ceramic production by entrusting the story to the collection itself “.

For those interested in design-oriented innovation, the Alessi Museum in Crusinallo in Omegna has been turning to since 1998: a vast set of prototypes, products no longer in the catalog, printed matter, graphic and design documents which, together with the historical production , represents a precious cross-section of the history of the project, as well as an organic story of the history of the company and of the household object.

Born in 1999 to celebrate 50 years of the company’s activity and to tell the extraordinary combination of plastic and design, the Kartell Museum of Noviglio, inside the perimeter space of the plant designed by Anna Castelli Ferrieri and Ignazio Gardella, was renovated in 2015 with an exhibition designed by Ferruccio Laviani. In its 2,500 square meters (square meters) it contains a thousand objects displayed in chronological order on three floors linked to the design history of the products published from 1949 to today. Moving to the Marche region, in Tolentino, Poltrona Frau also chose to tell its story on the occasion of its centenary, in 2012, in the place where the production reality and the outside world meet: 1,400 square meters designed by Michele De Lucchi that tell “the intelligence of the hands “of the brand, offering visitors” the opportunity ¬ – explains De Lucchi – to be able in one fell swoop to admire all the great expertise in processing and in the choice of materials and to look at the future through the most recent creations “.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy