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The digital presence of the Gedi Group is strengthened with the acquisition of the AutoXY portal, one of the main Italian search engines specialized in the automobile market. Founded in Lecce in 2009, it is a platform that simplifies the search for a car by creating a direct link between automotive groups, dealers and end customers.
Through the use of this marketing portal, the user is accompanied on a path that transforms any potential interest into an evaluation or actual purchase proposal.
Gedi will take over 78% of the company while the remaining 22% will remain in the hands of CEO Boris Cito (20%) and Cto Matteo Serafino (2%). «The investment in AutoXY has a
dual purpose “explains the CEO of Gedi, Maurizio Scanavino:” On the one hand, a service for users of Gedi publications and, on the other, an effective digital communication tool with performance for advertising customers in the automotive sector. It also opens a new chapter in the history of AutoXY, which enhances the skills and the path of success achieved by Boris and his team in these 12 years: thanks to the considerable audience of our Group and the increasingly strong presence of the Manzoni dealership in the business digital, AutoXY will be able to seize further development potential in a rapidly evolving market segment ».