Just after the Menglong double standard storm subsided, Haagen-Dazs had another accident.
A few days ago, Haagen-Dazs announced the use of chocolate rind on product ingredients, but in fact it used chocolate rind instead of cocoa butter, and was fined 10,000 yuan by the Shanghai Municipal Market Supervision Bureau and stopped publishing illegal advertisements.
Netizens exploded! Many friends think,Haagen-Dazs sells it so expensive and uses cocoa butter instead? Is it a fool to bully the Chinese?
Using cocoa butter substitutes to pretend to be chocolate
Ten times the cost difference
Haagen-Dazs, with the ad slogan “Love her, please eat Haagen-Dazs” that was more explicit than Wang Po, quickly captured a large number of petty-bourgeois consumers and became a symbol of China’s high-end ice cream. .
However, a recent piece of administrative punishment information has stripped away the skin of Haagen-Dazs high-end.
Recently, the main operating entity of Haagen-DazsGeneral MillsTrading (Shanghai) Co., Ltd. added a new administrative penalty information. The company was punished by the market supervision department for publishing illegal advertisements.
It is understood that the punishment was due to the pre-sale of gift vouchers contained in the pre-sale coupons contained in the “Oolong Tea White Peach Mooncake-shaped Ice Cream”, “Jasmine Strawberry Mooncake-shaped Ice Cream”, etc. The expression of the product’s outer skin ingredients all contain “chocolate outer skin”.
However, according to the product ingredient list, raw materials and raw material inspection reports, the outer skin of the above products should be cocoa butter substitute chocolate skin, not the chocolate skin declared on its website.
Cocoa butter is a substitute for cocoa butter, and everyone with a little knowledge knows that it is a kind of artificial stearin, which may contain trans fatty acids, which can cause indigestion, renal function decline, arteriosclerosis, gout and cardiovascular diseases.
More importantly, people in the food industry revealed that the cost of cocoa butter substitutes is only one-sixth of cocoa butter. If it is compared with pure cocoa, the cost may be only one-tenth.
It is understood that the food safety standards that my country has issued clearly stipulate that the content of cocoa butter substitute in chocolate and chocolate products shall not exceed 5%; if it exceeds 5%, it cannot be called chocolate, but can only be called “cocoa butter substitute chocolate.”
And Haagen-Dazs, under the banner of high-end, uses cheap cocoa butter substitutes that are even harmful to the human body, so that consumers in the Chinese market feel the anger of being fooled.
More ironically, Haagen-Dazs has always been slogan “Pure taste comes from the quality of the ingredients themselves, and selects recognized good ingredients from global ingredients”.Emphasize the high-end compulsion of ingredients. Such as “the classic Belgian chocolate with mellow and fragrant flavor”, “seasonal sunny macadamia nuts” and so on.
Therefore, a 100g Haagen-Dazs Belgian chocolate flavor ice cream, inJingdongThe platform sells for more than RMB 40, which is much higher than the price of similar products in the market.
For selling high-priced but low-quality and harmful cocoa butter, even if Haagen-Dazs was punished by administrative punishment, many netizens still questioned that the fine of 10,000 yuan was too little. Haagen-Dazs deceived consumers and should be severely punished!
More netizens said that they will never eat Haagen-Dazs ice cream anymore. Isn’t the domestic ice cream and ice cream flavored like Northeast Daban, Xiaopudding?
Foreign brands have repeatedly overturned
Why is it so ordinary but dare to sell so expensive?
Haagen-Dazs is not the first case.
Previously, Menglong ice cream was exposed to hot searches due to the double labeling of raw materials for “milk used abroad and vegetable fats used in China”.
According to the information provided by netizens, the main raw material of the domestic version of Menglong ice cream is vegetable oil, while the European version is milk.
In this regard, Menglong first defended it on the grounds that “vegetable oil is more environmentally friendly”, and then admitted the double standard but quickly deleted this response.
However, industry sources revealed that the main reason why Menglong used vegetable oil instead of milk to make ice cream raw materials was to reduce costs. The cost difference between the two was 4-5 times.
It can be seen that both Menglong and Haagen-Dazs use low-priced or even harmful ingredients, but they are selling high-end products in the Chinese market to harvest consumers.
Behind this lies the multinational giants that have enjoyed the huge dividends in the Chinese market but still treat local consumers with arrogance and discrimination.
Public data shows thatGeneral MillsTrading (Shanghai) Co., Ltd. isGeneral Mills(China) Investment Co., Ltd. wholly-owned subsidiary. And General Mills is the world‘s sixth largest food company, with brands such as Haagen-Dazs, Betty’s Kitchen, and Wan Chai Wharf.
Menglong Ice Cream is part ofUnileverCompany, the latter is the world’s second largest daily chemical giant, second only toProcter & Gamble。
According to industry insiders, as the so-called “high-end image” of Menglong and Haagen-Dazs in the eyes of Chinese consumers collapses, domestic ice cream brands with better materials will rise further.
Jin Meier noticed an interesting detail. While #Haagendas used cocoa butter to pretend to be fined for chocolate # on the hot search, #夏冰糕国货陪洋品牌# was also top searched by netizens.
According to Tmall data, from January to July 2021, the overall ice cream and ice cream industry, Zhong Xuegao, Qingxin, Yili and other domestic brand flagship stores have squeezed into the top five, and foreign brands onlyUnileverIts flagship Heluxue flagship store was shortlisted.
Event tracking
Haagen-Dazs falsely promoted that chocolate rind was fined 1,000 yuan for ice cream mooncakes, who can afford it?
Overturned! Haagen-Dazs advertising illegally fined netizens: So expensive to substitute cocoa butter?The cost difference is several times
Haagen-Dazs moon cake ice cream was punished for pretending to be chocolate with “cocoa butter chocolate”
(Source: Financial Investment News)
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