Home » Helbiz, for the Serie B season ticket with cashback

Helbiz, for the Serie B season ticket with cashback

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“Cashback” now also enters the football TV rights. Not in cash, but in mobility services. But the principle is that. Helbiz, an American company, one of the global leaders in micro-mobility and specialized in the sharing of electric scooters, which has acquired the rights for the Bkt Series (the Cadet Series will continue to be so called for another three years after the recent renewal of the ‘agreement between Lega B and BKT, big player in the tire sector) for the next three years (Serie B matches will also be broadcast by Sky and Dazn: exclusive rights have not been provided for).

The New York-based company that manages scooters, bicycles and electric scooters in about forty cities around the world has lifted the veil on its Ott “Helbiz Live” service, accessible through smartphones, tablets, PCs, smart TVs. The operation is simple: against a monthly cost of 5.99 euros per month for the complete view of the Serie B championship, 4 euros will return to the customer as a credit to be used for Helbiz’s micro-mobility. The same mechanism is valid for the season ticket for the entire season of Helbiz Live and the Serie B Championship: with a subscription of € 49.99 per year there is a Cashback of € 30 in Helbiz micro-mobility credit. Furthermore, for customers who already own or will subscribe to a monthly Helbiz Unlimited subscription, which provides for the unlimited use of Helbiz vehicles at a cost of 39.99 euros, the use of Helbiz Live is included in the subscription.

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The project was presented yesterday, Monday 5 June 2021, in the presence, among others, of the president of the Serie B League, Mauro Balata and the launch event was also an opportunity to present the face and presenter of Helbiz Live: Carolina Stramare, winner of the 80th edition of Miss Italia. «I am proud to launch this new project – commented Matteo Mammì, CEO of Helbiz Media – which links entertainment and micro-mobility in an innovative combination. Helbiz Live aims to offer greater value to customers of the Helbiz system and at the same time to attract new users by discovering the micro-mobility services that are changing the way people move around cities ».

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The company is now targeting Nasdaq, thanks also to the merger with GreenVision, Spac listed on Wall Street. The deal, expected in the second half of the year, will give life to Helbiz Inc.

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