On July 21, Hongxing Erke donated 50 million yuan in materials to Henan. On the 22nd,Related topics quickly topped the Weibo hot search list. Netizens feel sorry for Hongxing Erke, “I feel that I am about to close down and donate so much.”
On the evening of the 22nd, the live broadcast of Hongxing Erke was crowded. According to data from Feigua, Hongxing Erke Douyin’s official live broadcast room had the largest number of online onlookers at 49,000, with 70,000 pieces sold, and sales of nearly 10 million.
In addition, the official flagship store of Hongxing Erke broadcasted the goods list on the Douyin station, and also rushed to the first place on the list.
Public information shows that Hongxing Erke (Xiamen) Industrial Co., Ltd. was established in June 2000. At present, the company’s major shareholder, actual controller, and ultimate beneficiary is Wu Rongzhao. Wu Rongzhao and Wu Rongguang, the founder of Hongxing Erke, are brothers.
In 2000, Wu Rongguang, who was only 25 years old, founded Hongxing Erke Company and launched his own brand “Hongxing Erke”. At that time, the leading domestic enterprises in the same industry had gone through several years of development and entered a period of rapid development, and Hongxing Erke had just started.With the ad slogan “TO BE No.1”, Hongxing Erke gained market recognition and attention.
Due to the lack of brand advantages, the difficulty of resolving the account receivable problem and the serious lack of funds, Hongxing Erke took the lead on the road of stock market financing and successfully listed in Singapore in 2005.
In 2020, Hongxing Erke’s revenue will reach 2.84 billion yuan.In comparison, Anta’s 2020 revenue is 35.51 billion yuan, Li Ning’s 2020 revenue is 14.457 billion yuan, Xtep International’s revenue is 8.172 billion yuan, and 361°’s revenue is 5.127 billion yuan.
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