Under the strong call of the policy, small and medium-sized banks in many places are actively deploying financial services for “new citizens”. On April 13, a reporter from Beijing Business Daily found that many banks, including Bank of Dalian, Xiamen International Bank, Qilu Bank, Jining Bank, Laishang Bank, and Zhongyuan Bank, have successively announced plans to serve “new citizens”. The measures include launching special consumption or entrepreneurship loans, increasing support for enterprises that attract more “new citizens” and employment, reducing the proportion of down payment for house purchases, and providing preferential interest rates for housing loans. However, the “new citizens” group generally has the characteristics of lack of credit rating and incomplete qualifications. How to resolve potential credit risks for small and medium-sized banks and use their own advantages to form dislocation competition with large banks has also become a difficult problem to be solved in the service process.
A number of small and medium-sized banks have launched a “new citizen” service plan
Small and medium-sized banks have recently released measures to serve “new citizens”. According to incomplete statistics from a reporter from Beijing Business Daily on April 13, up to now, Dalian Bank, Xiamen International Bank, Qilu Bank, Jining Bank, Laishang Bank, and Zhongyuan Bank have disclosed service plans, providing “new citizens” with entrepreneurial employment. , housing loans, etc.
“New citizens” mainly refer to all kinds of groups who come to cities and towns for reasons such as starting a business, going to school, or relying on their children, but have not obtained local household registration or obtained local household registration for less than three years, including but not limited to migrant workers, newcomers Employment of college graduates, etc. It is understood that there are currently about 300 million such people, and how to make 300 million “new citizens” live and work in different places has become a hot topic at present.
In terms of financial services, currently, small and medium-sized banks have launched exclusive start-up loans in response to the entrepreneurial and employment problems of “new citizens”. For example, Qilu Bank launched the “New Citizen Entrepreneurship Loan”, relying on the government’s guaranteed interest discount policy to reduce the cost of loan financing; Laishang Bank leveraged the Entrepreneurship Guarantee Center to promote the “New Citizen Entrepreneurship Guarantee Loan” to meet the “new citizen” entrepreneurial financing needs. . In terms of employment of “new citizens”, some small and medium-sized banks have helped “new citizens” to find employment by strengthening financial support for regions and industries that attract more “new citizens”.
For the housing area that “new citizens” are most concerned about, a number of small and medium-sized banks have provided financial support by reducing the down payment ratio and preferential interest rate of housing loans for “new citizens”. For example, the Bank of Dalian provides exclusive housing loan discounts. For “new citizens” who meet the standard for the first home loan, they can apply for a personal housing loan at the Bank of Dalian at a discount of 5 basis points on the basis of the current minimum mortgage price. Repayment in advance is free of reservation and free of default. Jin; Zhongyuan Bank has launched a special housing mortgage loan product for “new citizens” in Zhengzhou – “Zheng Hao An Jia”. For eligible “new citizens”, they can purchase their first home in the municipal district and get a 30-day loan interest reduction; at the same time, focusing on the security In the rental housing market, explore a new model of housing rental financial services.
Laishang Bank also mentioned in its service measures that it appropriately reduces the down payment ratio for “new citizens” to purchase a house and provides exclusive housing loan preferential interest rates. A reporter from Beijing Business Daily called Laishang Bank on April 13 to inquire about the preferential policies for “new citizens” to purchase houses. A mortgage manager of the bank said that he had not received a specific preferential notice yet. At present, the bank’s minimum down payment ratio for first-hand houses is 20%. , the minimum down payment ratio for second-hand houses is 25%, the first-home loan interest rate is 5.0%, and the second-home loan interest rate is 5.2%, which is consistent with the interest rate of other banks.
In terms of consumer credit, Xiamen International Bank has launched the “New Citizen” exclusive consumer loan “New Citizen Loan”. The loan amount can reach up to 200,000 yuan, and the interest rate (simple interest) is as low as 7%. Credit support is provided to “new citizens” who have difficulty in financing, such as those who are trustworthy, and can be processed online. A reporter from Beijing Business Daily inquired about the mobile banking app of Xiamen International Bank and found that the bank’s “New Citizen Loan” has not yet been launched.
According to Chen Mingxuan, a senior analyst in the financial industry of Analysys, in terms of entrepreneurship and employment, the financial support measures of “new citizens” of small and medium-sized banks will help promote the vitality of the local market economy, improve the local industrial innovation ability, and further stimulate the development momentum of various industries. , to promote the realization of common prosperity; in terms of housing, the increase in affordable housing and preferential mortgage interest rates in the “New Citizens” program show that the fundamentals of “housing and not speculating” will not change, so that “new citizens” can integrate more quickly. Urban life increases the “sense of security”, and at the same time is conducive to improving the loan business growth of small and medium-sized banks.
Focus on localization and provide small and low interest rate credit services
With the in-depth advancement of my country’s industrialization, urbanization and agricultural modernization, hundreds of millions of rural people have transferred to cities and towns through employment and education, and integrated into the local areas to become “new citizens”. In order to provide financial services for “new citizens”, on March 4, the China Banking and Insurance Regulatory Commission and the Central Bank jointly issued the “Notice on Strengthening Financial Services for New Citizens”, encouraging banking and insurance institutions to do a good job in entrepreneurship, employment, housing, education for “new citizens”. , medical care, pension and other key areas of financial services. Since then, the banking and insurance regulatory bureaus in Henan, Beijing, Ningbo, Chongqing, Guangdong, Shanxi, Shandong and other places have issued relevant documents one after another, putting forward requirements for financial institutions within their jurisdictions to serve “new citizens”.
Policies have given encouragement, and many small and medium-sized banks have also taken action. However, there are still some difficulties in the process of actually serving “new citizens”. Chen Mingxuan told a reporter from Beijing Business Daily that “new citizens” generally have the characteristics of lack of credit rating and incomplete qualifications, and their awareness of financial risks is generally weak, and their personal potential credit risks are relatively large. In response to potential risks, Chen Mingxuan suggested that small and medium-sized banks should effectively use technical means to help banks prevent risks. For example, using information technology, strengthening model management and control, implementing a customer whitelist system; optimizing the bank’s risk early warning system and risk management system, etc., to improve loan risk control capabilities.
Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of Zhejiang University International Business School, also pointed out that banks still need to be aware of risk control and cannot do business without risk control and market rules. On the basis of risk control, use digital technology to open up the situation, monitor the capital flow management of lending companies in real time, and monitor the security of collateral. Build mutual trust between banks and “new citizens” through mutual trust in technology.
At the same time, a reporter from Beijing Business Daily noticed that the “new citizens” themselves cover a wide range of groups, and the demand for financial services is also quite different. For example, more than 8 million “new citizens” in the Beijing area are characterized by “concentration at both ends”. Different industries have different needs.
So how can small and medium-sized banks provide differentiated financial services to meet the needs of different “new citizens”? Yu Baicheng, Dean of Zero One Research Institute, believes that if it is the fundamental demands of “new citizens” to establish a firm foothold in the city and seek development, then providing financial services for “new citizens” is the basis for satisfying the daily development of this group of people. ; Financial services should run through the entire life cycle of “new citizens”, from the forefront to job hunting in the city, to living consumption, to marriage and childbirth, as well as future children’s education and medical insurance.
At present, Postal Savings Bank, Ping An Bank, Everbright Bank, etc. have also introduced relevant measures to serve “new citizens”. How should small and medium-sized banks leverage their own advantages to focus on “new citizens” financial services and form dislocation competition with large banks?
Chen Mingxuan said that the fundamentals of technology-enabled business are the foundation. On this basis, small and medium-sized banks should combine their own characteristics and advantages to specialize in certain groups of people and provide refined services. For example, some banks have special businesses in the development of rural finance, and can provide special preferential loan services for migrant workers. Similarly, the dislocation competition with large banks first lies in fully combining their own operating advantages with deep cultivation of local characteristics to shape business barriers. In addition, through mergers and acquisitions as much as possible to integrate resources, improve the management level and profitability.
“On the one hand, small and medium-sized banks still need to focus on localized services, which is the basic plan of small and medium-sized banks at this stage, and on the other hand, they need to develop online business to gain more users.” Pan Helin believes that, but in terms of business models, small and medium-sized banks Banks need to compete with large banks in dislocation. For example, large banks pay more attention to high-value credit, such as mortgages and corporate credit, then small and medium-sized banks can develop consumer credit, small line, and low-interest credit business. In addition, small and medium-sized banks can also cultivate the market by lowering the quotations of financial services.
Beijing Business Daily reporter Meng Fanxia Li HaiyanReturn to Sohu, see more
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