Original title: How to prevent minors from bypassing “anti-addiction” when the most stringent new online game regulations are introduced?
On August 30, the National Press and Publication Administration issued the “Notice on Further Strict Management and Effective Prevention of Minors’ Indulging in Online Games” (hereinafter referred to as the “notice”) on its official website. 6. On Sundays and statutory holidays, one hour of service is provided to minors from 20 to 21 o’clock every day. In addition, the notice also requires strict implementation of real-name registration and login requirements for online game user accounts.
After the notice was released, Tencent, NetEase and other leading companies issued documents stating that they would respond to the notice requirements.However, forStill want“Addicted to games”For minors, is there a way“Bypass”What about anti-addiction regulations?
8moon21Day to31On the day, Shell Finance reporters found through unannounced interviews with black and gray product sellers and interviews with minor players that the way minors want to bypass the real-name verification system is not complicated, as long as they fill in the ID card information of their parents and relatives, but bypass people. Face recognition is quite troublesome: if you swipe the parent’s face, you will inevitably have a meal“question”, If you don’t want to brush the parent’s face, you need to spend80arrive100Yuan does not wait to find someone online“Unblock”, And every time the face recognition authentication is triggered after unblocking, you have to find the same person to unblock it again and again, every time you have to spend money.
“The previous revision of the “Law on the Protection of Minors” added a special chapter on network protection. This notice is a departmental regulation governed by the Press and Publication Administration. It is inherited from the law to the departmental regulations and reflects the country’s leadership in improving the environment for the growth and education of minors. The requirements meet the needs of the country and the requirements of the times.On the other hand, for minors‘Bypass’To prevent addiction, it needs to be explained that, including strict control of online games, the growth environment of young people also requires the joint efforts of many parties, and it cannot be done by a single policy.”8moon31Zhou Zongkui, a distinguished professor of Changjiang Scholars and director of the Key Laboratory of Youth Network Psychology and Behavior of the Ministry of Education, told a reporter from Shell Finance and Economics.
31I can log in in the morningHow will the new regulations affect the gaming industry?
On the day the notice was issued, major gaming companies such as Tencent, NetEase, Bilibili, Perfect World, and Youzu Networks all voiced their voices and expressed that they would actively respond to the notice requirements. For example, Youzu Network said that in addition to the specified time,“Do not provide online game services to minors at any other time or in any form.”
8moon31dayIn the morning, the Beijing News Shell Finance reporter logged into popular games such as Fantasy Westward Journey and Three Kingdoms with a minor account.APPIt is found that you can log in and play the game normally. In this regard, some practitioners in the game industry said that the game company has a time to respond to the policy.“The game version needs to be updated. After the update, the minor account should not be able to log in on weekdays.”
“The impact of this policy is not as serious as outsiders think. The login time of minors is reduced, and login activity data will definitely have a certain impact, but it will basically not affect income.”Li Yu (a pseudonym) from a head game company told reporters, “I personally think that the hammer is always good, but in fact, it is more optimistic than expected. The loss caused by the new policy is something most games can bear. “
Li Yu explained that minors contribute very little to the revenue of most game products. As a game company, they definitely hope to do their best to cooperate with minors’ anti-addiction construction work, hoping to reduce the restrictions on the entire industry.“Approximately among minors who play games90%aboveAll‘White prostitute’of, Will not pay. Because minors don’t have much money, their ability to pay is far less than adults.In most game products, minors’ revenue contribution is not enough10%, Or at most ten percent, except for products whose main users are minors. However, this part of the game may not be available on the market.2%。”
Existing data may support Li Yu’s statement.8moon18On March, Tencent disclosed for the first time in its second-quarter financial report12The percentage of game turnover of players under the age of.Tencent said that in2021In the second quarter of the year,16The proportion of minors under the age of their online game turnover in China is2.6%,in12The proportion of minors under the age of only0.3%。
But in this regard, the senior game player Lao Niu said that he could not speak completely based on the data.“As far as I know, the revenue contributed by minors to online games is very low and may not be5%, But there are not many active game users contributed by minors.Although there are always players complaining about encountering‘Elementary schoolmates’, Affect the game experience, but when these teammates are opponents, it can increase the game‘Abuse’Pleasure. In other words, the value of free users is to make paying users happy. Therefore, if the number of free users decreases, it will certainly not be a good thing for the overall operation and environment of the game.”
In addition, Li Yu said frankly that the entire game industry has been subject to a lot of restrictions due to minors’ anti-addiction problem. “For example, the version number restrictions have caused the original number of games that can be released every year to drop to more than 1,000. After a large number of game projects are developed, they cannot be paid to go online, and it is impossible to predict when the version number will be obtained. You can only choose to raise a team or first Issuing overseas markets. In this process, a large number of small and medium-sized companies were consumed.。”
8moon30On the day when the notice was issued, NetEase opened more than8%, The decline has narrowed since then, and the stock price has fallen as of the close3.39%, Bilibili closed down5.61%。
“I think that for an industry, we should not only look at whether it restricts the time of service provision and reduces the benefits, but should look at it from a long-term and basic level. Because the development of an industry must have many factors, sustained and healthy development has a beneficial impact on the industry. Compared with placing the development of an industry or an enterprise in an ambiguous gray field, there is a clear direction and rule guidance. Industry development is also the basic support for health.”Zhou Zongkui said.
The top online games in the app store are all connected to the real-name verification systemYou can enter adult identity information“Bypass”Anti-addiction
“In addition to statistical data, we should also see that some minor players are actually hidden under adult accounts, and this part of the group cannot be ignored.”Lao Niu told Shell Finance reporter.
It is understood that the current main method of identifying minor players is real-name verification of identity information.In this year’sChina JoyAt the conference, Yang Fang, deputy director of the Publishing Bureau of the Central Propaganda Department, said that the current national-level anti-addiction real-name authentication platform has been established and is connected to enterprises.5000Many games and over 10,000 games have initially achieved the basic goal of anti-addiction work.
8moon21Day to31On the day, the Beijing News Shell Finance reporter downloaded the top games on Huawei’s mobile app market.APP, Such as King of Glory, Peaceful Elite, Fantasy Westward Journey, Mini World, Douluo Continent, Wendao, etc., found that all games are connected to the real-name verification system, you must enter the full18The identity information of an age-old adult, and the ID number and name match to enter the game.Among them, Tencent-owned games such as King Glory have also opened face screening for suspicious accounts.“All-day inspection”mechanism.
The Shell Finance reporter noted that previous investigations by reporters showed that minors can log in to online games by downloading public identity information from the Internet and entering their ID numbers at will.However, according to the actual measurement of Shell Finance reporter, if the real-name identity information that has been exposed on the market is entered in the game, many games will display the identity information.“Already registered”.For example, when a reporter enters a piece of ID card information leaked on the Internet during the real-name authentication link of Fantasy Westward Journey, the registration interface shows“The same ID card has been verified, or the account number in the verification exceeds5Cap”。
“2017When we started experimenting with anti-addiction in 2016, we found that as long as we bought an ID number, just inputting the name can be verified. This is because the real-name information is in the Ministry of Public Security. Later, we connected to the system of the Ministry of Public Security to eliminate this possibility. , Normally, if children register with their own ID, we will ask for guardian information verification.”Xiaoqian (pseudonym), an employee of a well-known game company, told the Shell Finance reporter.
Then, real-name verification can“Block”Do minors play games? Zheng Yi (pseudonym), who has been engaged in game account rental business for many years, told Shell Finance reporter that every summer vacation is the busiest time for buying and renting accounts.“Take a game as an example, probablyV8No100Skin can be sold after renting for a month300Piece,V9arriveV10Group can sell in one month800Piece.”
A reporter from Shell Finance and Economics found that on trading and renting platforms such as trading cats and renting accounts,“This account has been anti-addiction, permanent use, unlimited time”Such information is one of the gimmicks of many commodities. E.g,20Yuan can be purchased to the King Glory account that has been anti-addiction; There is a Fantasy Westward Journey account display“Certified ID” ;HaveCFMobile game account display“Binding anti-addiction”for“no”(The bound ID is full18Years old, did not touch the anti-addiction）。
However, the trading platform for trading cats and renting a game account also requires real-name authentication to be able to buy and sell. After verification by reporters, real identity information must also be entered on these two platforms for account trading. If you enter an online public identity Information will be displayed“The number of account bindings has exceeded the upper limit”.In addition, there are“Prohibition of underage trading”The disclaimer clause.
It should be noted that at present, you can spend money to purchase identity verification information on the black and gray product trading platform. Minors only need to purchase unregistered identity information.“Bypass”The above real-name verification process.
However, a reporter from Shell Finance and Economics found through interviews with minor game players that compared to spending money to buy identity information on the black market, it is more difficult. It’s easier for parents’ mobile phones to play games. For example, Huawei’s mobile phone accounts can pass other game manufacturers’ anti-addiction tests as long as they are bound with adult identity information.
8moon30On Sunday, Xiaoman, a second-grade elementary school student, told the Shell Finance reporter that his game account has no time limit, the reason is“Grandpa’s account”.Xiaobai, a first-year junior high school student, also told reporters that her own game account can only be played a day.1.5Hours, but if the time is up,“Just log in with another ID card.”
In this regard, Xiaoman’s grandfather told the Shell Finance reporter that he is not very clear about the rules and policies of game addiction prevention.“He wants a mobile phone, if it is a valid reason, I will play it for him.”But according to this speculation, if an adult cooperates with a minor to go through the first identity registration, and then open the game later, the game manufacturer will treat the account as an adult account and no longer impose anti-addiction restrictions.
“I know that the game has anti-addiction settings, but children will have other methods (bypass), such as using adult accounts.”Ms. Wang, the parents of high school students, told Shell Finance reporter that“If the child can communicate and there is a time limit for playing games, I don’t think it is really addicted. No matter what means is used to restrict the child, really addicted.”
Is face recognition an effective means?Black production: verified for the first time80YuanFollow up40Yuan
Through interviews with underage game players, Shell Finance reporters found that, in terms of technical means, face recognition is by far the most effective way.
“It is more difficult to solve the problem of the child taking the parent’s ID card, because sometimes the parents are not strict with the child, and sometimes the parent will cooperate with the child to do this, and the grandparents are more likely to be tricked by the child to cooperate with the child. In fact, I think it is a very necessary means to enable face recognition, especially the matching of identity information behind it, and face recognition cannot be a one-time, and face recognition information needs to be collected during the game, which requires multiple verifications to determine Is he a minor account?”Tian Feng, a researcher at the Institute of Social Development Strategy of the Chinese Academy of Social Sciences, told the Shell Finance reporter.
So far, the first gaming company to test the waters of facial recognition verification is Tencent.2021year7moon5day,Its health system is officially online“Zero cruise”Those who refuse or fail face verification will be treated as minors, included in the anti-addiction supervision of Tencent’s game health system and kicked off the line.according to2021year6Monthly data, on average every day580Ten thousand accounts are in the login link,2.8Thousands of accounts triggered facial recognition verification during the payment process, and due to rejection or failure to pass the verification, there were91.4%Account is included in the anti-addiction supervision, and the payment link has87%‘S account was blocked for recharging.8moon3Day, Tencent will also“Zero inspection”Upgrade to“All-day inspection”, All suspicious accounts are re-authenticated.
It’s important to note that this feature is not“Foolproof”。8moon26On the day, a reporter from Shell Finance contacted a“Replace the face”The dark-and-great business person said that WeChat users only need to pay 80 yuan (120 yuan for QQ users) and let “Liaozi” (ie, unregistered adult users) bind their identity information to the game account, and they can pass others. Face recognition verification.
But once the identity information of “Liaozi” is bound, the subsequent face recognition of the game account can only be verified by “Liaozi”, and each service requires a fee. The black-and-grey person said that if it pops up again later Face verification, he will use40Provide follow-up services at a price of RMB per time.
In fact, even minors use special means“On the number”，Face recognition will also greatly increase the cost of its games.“If the identity verification system is a door, then the face recognition system is a wall. You only need a key to open the door, but facing a wall, although you can turn over once or twice, if you turn over the wall every time, the cost is too high.”8moon24On the day, Zheng Yi decided not to pick up“Cross face”Business, the reason is that the cost is too high and illegal.
It is understood that there are not many voices in the education sector that support face-swiping games.“Establish an anti-addiction system,1, Must be enforced by the state,2, All game platforms must be networked and implemented uniformly, otherwise, users can continue to play after changing a game.3, Face recognition is performed every time you play the game, or other ways to verify your identity, just like the current college entrance examination volunteer filling system, in order to avoid being used by others, every time you log in, you need to verify.”21Xiong Bingqi, deputy dean of the Century Education Research Institute, told Shell Finance reporter.
In his opinion, every time he plays a game, he must be verified by face recognition or other methods that can verify his identity.“In terms of technical means, this can be implemented. In fact, in the future, an anti-addiction system must also be established for adult users. There are suggestions in this regard. Adult addiction to games is also a serious social problem. There are implementable anti-addiction technologies that are not used, and the reason that can be explained is to indulge.”
But on the other hand, face recognition has also spawned new problems.
Zheng Yi told reporters that the biggest blow to face verification is not juvenile players, but adult players who bought accounts.“Many adult players have purchased high-level, well-equipped accounts in pursuit of gaming pleasure. Later, when I jumped out of face recognition, I was identified as not the person, and I was put on anti-addiction. I can only play for a few hours a day, and the gain is not worth the loss.”Netizen“Anime Passerby”Express,“Face recognition pops up after halfway through the game, and I have to log in again if I can’t handle it. The experience is the same every time.”
What should I do to prevent addiction?Experts: Need to work together in many ways
Shell Finance reporter found that excessive face recognition behavior may also bring hidden dangers to privacy protection.according to8moon20In the “Personal Information Protection Law” passed on Japan, biometrics and personal information of minors under the age of fourteen are listed as necessary“Individually agree”Sensitive information.
“Using face recognition to spot check whether I am playing is a very effective preventive method for minors to indulge in games. Of course, this is also a way.‘Double-edged sword’: Adult players who play games normally will also be spot-checked. At present, face recognition requires the user’s individual consent. There is still a lack of enforcement requirements at the level of laws, regulations and policies. Appropriate technical methods must be found in the implementation process.”He Yanzhe, deputy director of the Evaluation Laboratory of the Cybersecurity Center of the China Electronics Standardization Institute, told the Shell Finance reporter.
He believes that manufacturers must strictly control the use of facial recognition to identify whether it is their own technology, and even make certain detections, evaluations and filing guarantees for such technologies, so that the process will not excessively collect and retain minors. Face information.“If we exclude the idea that game manufacturers want to make money for minors, is there any better way to prevent minors from playing games? The best way is to stop the game directly. Of course, this is unrealistic, so I hope the public can put forward better opinions. The protection of minors is a very complicated issue. It is necessary to let all the public understand the difficulty of this. Where is the contradiction, work together.”
Li Yu told reporters that he supports the use of face recognition technology to prevent addiction, “This is the only more effective way. And as long as the superior wants us to strengthen anti-addiction control, our game company is very willing to cooperate.”
However, this technology is not for a single subject. He said that in addition to the game companies themselves, this technology also requires the cooperation of game channel providers and access to the data systems of relevant government departments. “As far as I know, Huawei channels have built-in camera verification.” When talking about some children using adult ID cards to bypass the anti-addiction system, he said that for this problem, facial recognition cameras can solve some of the problems, but if, If you want more results, you still need the efforts of the whole society. For example, after verification, you need to send text messages to parents’ mobile phones for verification. “But this requires the cooperation of multiple departments.”
Game player Wang Xin (pseudonym) feels that the reason why a large number of children play games now is because they have nothing else to play.“Just like when I was a child, I didn’t have mobile games and tried every means to watch TV.“He thinks that adults only want them to read and study, but this is impossible all the time.”Parents should bring their children out to see the outside world and broaden their horizons.“Another observer said,“For boys, the family atmosphere is good, and the father can accompany the children to interact and exercise frequently, and generally do not indulge in games.”
In some families, the parents’ personal demonstrations did have some effect. A mother told reporters that her eldest child was promoted to the sixth grade from the fifth grade this year, and the second one was promoted to the second grade, but now neither of them play games or watch TV.“Because I don’t look down on playing either.”She said that if parents can’t control themselves, it will be more troublesome.
In addition to the family atmosphere and the guidance of parents, the management style of the school will also affect the habits of minors in this regard.20Many-year-old Li Lan (pseudonym) told Shell Finance reporter that her brother now plays games at home every day.“When I’m not going to school, I’m having fun”. But you can control yourself as soon as you go to school. Another young girl also said that her younger brother also plays games at home, but usually lives in school, the school is strictly managed, and he is not allowed to bring mobile phones, and he is also nervous in studying. Naturally, he does not have the opportunity to play games.“(Students eat) They all ran to the cafeteria”。
In Zhou Zongkui’s view, in the past, the popularity of digitalization and electronicization was not as great as it is now, and the way children grow up in life is different.“Although the impact of mobile phones and online games on children is still under discussion, one thing is certain, that is, over-indulge, use for too long, and reach addiction, which is definitely not good for the development of minors. At this time, adults are needed to guide .”
“Including online games, the environment in which young people grow up requires the joint efforts of many parties, not just relying on a single policy and the social responsibility of a company. Studies have shown that it’s not that surfing the Internet is bad, and there are learning consultations when surfing the Internet, and if online entertainment time impacts offline time, it will have an adverse effect on learning and life. In providing guarding and guidance to minors, the joint efforts of parental responsibility and corporate social responsibility are required. Parents and schools should also note that the growth of a new generation of children must increase their ability to adapt to future information, have network literacy, and exercise self-control. Ability, as to the health guarantee of the Internet, requires everyone to work together, and it also depends on the optimization and improvement of the entire network ecological environment. If we replace the single, addictive online environment with healthy and colorful content, let children find the joy of learning, and establish close and happy relationships, then there will naturally be fewer online addictions.”Zhou Zongkui told the Shell Finance reporter.
Beijing News Shell Finance reporter Luo Yidan Sun Wenxuan
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