Home » How to tell a good recycling story by trading old for new to meet the peak of household appliance consumption_China National Conditions_China Net

How to tell a good recycling story by trading old for new to meet the peak of household appliance consumption_China National Conditions_China Net

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Trade-in to meet the peak again, how to tell the story of the cycle of home appliance consumption?

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As the world‘s largest home appliance producer and an important consumer, my country is entering the peak period of home appliance scrapping. It is expected that more than 200 million household appliances will be scrapped this year, and the potential for trade-in appliances is huge. At present, various places, enterprises and platforms have launched a series of preferential activities for old and new products. However, experts pointed out that problems such as insufficient effective supply of waste home appliance recycling services and poor recycling links still exist, and these shortcomings need to be addressed urgently.

Recently, many places across the country have encouraged the trade-in of home appliances through the distribution of home appliance subsidies, consumer coupons, etc.; many e-commerce platforms have also launched a series of preferential activities for old-for-new in conjunction with various holiday promotions… Home appliances trade-in ushered in a new round of peaks .

As the world‘s largest home appliance producer and important consumer, my country is entering the peak period of home appliance scrapping. The amount of discarded and used home appliances is increasing at an average annual rate of 20%. It is estimated that more than 200 million home appliances will be scrapped this year, and there is a potential for old home appliances to be replaced with new ones. huge.

According to the forecast of China Household Appliances Service and Maintenance Association, this year, my country’s home appliance market will increase by more than 50%. Entering the “stock era”, how to tell the story of the cycle of home appliance consumption has become a key issue for the sustainable and healthy development of the industry and the expansion and upgrading of consumption.

Ushering in a new round of peaks for trade-in

“Taking advantage of the trade-in activity, it was time to get a new air conditioner.” During the Dragon Boat Festival holiday, Ms. Du, a citizen of Zhengzhou, eliminated the old air conditioner at home. A newly purchased 1.5-horsepower first-class energy-efficient inverter air conditioner made her feel the jump in the quality of life brought about by the new home appliances.

“The old air conditioner at home has been used for 15 years, and it is too noisy. The new air conditioner is very quiet and it is very comfortable to blow.” Ms. Du said.

According to Zhengzhou City’s home appliance trade-in policy, the purchase of a single new home appliance will be subsidized by 20% of the actual transaction price, and the maximum subsidy will not exceed 500 yuan per unit. The new air conditioner originally cost 2,499 yuan, but Ms. Du only spent 1,999 yuan.

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Since the beginning of this year, many places across the country have launched various policies to promote the consumption of home appliances to encourage the trade-in of home appliances. At the same time, industry associations are also actively taking action. In April this year, the China Household Electrical Appliances Service and Maintenance Association launched a campaign to benefit the people in hundreds of cities, thousands of townships, and ten thousand households, to promote the trade-in of household appliances and further release the consumption potential. Many home appliance production and sales companies and e-commerce platforms have launched their own home appliance collection and replacement promotions.

Driven by a series of policy measures, the home appliance market is ushering in a new round of trade-in peaks. According to data released by Suning.com, through activities such as 3C benefits for household appliances and trade-in services in more than 100 cities such as Beijing, Shenzhen, and Tianjin, Suning.com’s store replacement orders increased by 87% month-on-month, and consumer electronics trade-in business increased by 65% ​​month-on-month. %.

Trade-ins are more than just deals

The reporter learned that the last round of home appliance trade-in peak in my country started around 2010. In that year, in order to promote the consumption of home appliances, following the previous “home appliances to the countryside”, the pilot program in 7 prefectures and cities “takes households as a unit, hand over old home appliances to buy new ones, and refunds about 8% of the purchase cost of each new machine according to the proportion”. The old-for-new policy has been implemented nationwide.

According to the calculation of the safe service life of home appliances from 8 years to 12 years, it is the last round of “home appliance trade-in” and “home appliances to the countryside” brought about by the surge in sales of home appliances, which laid the “foreshadowing” for this round of home appliance trade-in peaks.

According to data released by the National Bureau of Statistics, in 2021, the number of household appliances (traditional five types) in my country will exceed 2.1 billion units, and the sales of household appliances market have obvious characteristics of stock-to-increment.

“In 2021, in the sales of a certain platform enterprise, the increment will account for 56.1%, and the stock transfer increment will account for 43.9%.” Guo Chibing, vice chairman of the presidium of the China Household Appliances Service and Maintenance Association, told reporters that the current maintenance revenue is only in the home appliance business. It accounts for about 10%, which fully shows that consumers no longer regard broken repairs as their main choice. It is expected that the increase in the stock turnover of my country’s home appliance market will exceed 50% this year, and it will become a new trend in the consumer market in the future.

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With the changes in the home appliance market and the improvement of people’s living standards, compared with the previous round of home appliance trade-in, the story to be told in this round of home appliance trade-in is obviously not just about discounts and discounts.

Guo Chibing said that while benefiting and facilitating the people, the new round of trade-in should not only allow consumers to exchange for new products, but also awaken new consumption concepts and exchange for new formats in the home appliance industry.

“It is necessary to promote a batch of green, low-carbon, energy-saving and environmental protection and a full range of high-quality home appliances into thousands of households, to meet consumers’ demand for high-quality home appliances and services, and to promote the further transformation and upgrading of the home appliance industry.” Guo Chibing said.

It is urgent to make up for the short board of “receiving the old”

“Renewal” of home appliances has become the mainstream, but at present, there are still obstacles in the “big cycle” of new and old home appliances, and problems such as insufficient effective supply of waste home appliance recycling services and poor recycling links still exist. To unleash the huge potential of the stock market, the shortcomings of home appliances “recovery” need to be made up urgently.

The reporter learned that the two ends of the recycling and processing of waste household appliances in my country, the producer responsibility system and the end processing link, are relatively strong, and a mature operation mechanism with clear responsibilities and a comprehensive standard has been basically formed, but the problem of the intermediate recycling link connecting the two ends is more prominent.

Mr. Liao, the person in charge of a home appliance recycling company in Hunan, told reporters that the recycling process of home appliances still relies on scattered individual practitioners, especially in the vast low-tier cities and rural areas. The problem is more prominent.

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Guo Chibing said that there are two main factors in this problem: on the one hand, home appliance recycling requires investment in places, warehouses, equipment, etc., and the cost of recycling products must be paid in advance, and the cost of logistics consumption will be paid at the same time, but income or subsidies cannot be directly obtained as soon as possible. , Recycling companies are not very enthusiastic; on the other hand, the recycling targets are hundreds of millions of household users, and most users do not know how to properly dispose of waste home appliances, nor how to contact formal recycling or processing companies.

Home appliance recycling is an important measure to promote green and low-carbon circular development, improve resource utilization efficiency and reduce environmental pollution. In order to open up the cycle of old and new home appliances, last year, the National Development and Reform Commission and other three ministries and commissions proposed to encourage home appliance manufacturers to carry out recycling target responsibility system actions, relying on product sales and maintenance, in accordance with the principle of “enterprise voluntary, government support, demonstration and orderly advancement”. The service network builds a reverse recycling system for used home appliances, further optimizes recycling channels, and unblocks the production, circulation, consumption and recycling of home appliances. Recently, the State Council issued the “Package of Policies and Measures for Solidly Stabilizing the Economy”, which once again mentioned increasing the consumption of household appliances and other large-scale consumption, and encouraged household appliance enterprises to carry out the action of recycling target responsibility system.

At present, a number of leading companies in the home appliance industry such as Haier, Gree, TCL, Changhong, and Midea have responded positively. Ren Xianquan, vice president of Haier Zhijia and general manager of the recycling industry, told reporters that the company has laid out the recycling industry sector, starting with the recycling of waste household appliances, and building a recycling industry system of “recycling-dismantling-regeneration-reuse”. It is expected that the first phase of the project will be officially put into operation in August this year. After the project is put into operation, 2 million waste household appliances can be dismantled every year.

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