Home » Huangshan Tourism achieved a net profit of RMB 34.501 million in the first half of the year and turned losses into profits

Huangshan Tourism achieved a net profit of RMB 34.501 million in the first half of the year and turned losses into profits

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Original title: Huangshan Tourism achieved a net profit of 34.5010 million yuan in the first half of the year and turned losses into profits year-on-year

Shanghai Securities News China Securities Network News on the evening of the 27th, the 2021 semi-annual report released by Huangshan Tourism showed that with the effective control of the domestic new crown epidemic and the widespread use of vaccines, the number of people entering the Huangshan Scenic Area in the first half of this year increased significantly year-on-year, driving the report During the period, the company’s performance indicators have been greatly improved. From January to June this year, the company achieved operating income of 461 million yuan, an increase of 261 million yuan over the same period last year, an increase of 130.27%; net profit attributable to shareholders of listed companies was 34.50 million yuan, an increase of 123 million yuan over the same period last year, and it turned into a loss year-on-year. Surplus.

According to reports, since the beginning of this year, Huangshan Tourism has worked hard to overcome the impact of the recurrence of epidemics in Lu’an, Hefei and other places, scientifically formulate market policies, accurately implement market revitalization, and strive to stabilize operating performance.

On the whole, the company’s operations in the first half of 2021 showed a dynamic trend. It began to recover from January to February, and recovered rapidly from March to April. It began a cliff-like decline in mid-May, and recovered again in June. During the reporting period, Huangshan Scenic Area received a total of 980,800 tourists into the mountains, an increase of 464,600 from 516,200 in the same period of last year, an increase of 90.00%, and a decrease of 643,100 from 1,623,900 in the same period of 2019, and a recovery of 60.40%; the total number of ropeways and cable cars The number of tourists transported was 2.0437 million, an increase of 1.0442 million or 104.47% over the same period of last year, an increase of 104.47%, and a decrease of 1.2234 million or a recovery of 62.55% from the same period of 2019, which was 3,267,700.

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It is understood that in the first half of the year, the company insisted on precision marketing, based on the repeatability of the epidemic, scientific research and judgment, in line with the trend, and multiple measures to help the market recover. One is to formulate policies according to the times and circumstances. Timely formulate scientific and effective spring marketing plans and summer market action plans; activate “frozen consumption” by issuing consumer vouchers; formulate provincial climbing incentive policies for travel agencies in the city; actively plan and formulate research travel teams based on the research and study travel boom Incentive policy. The second is to design products closely following demand. Aiming at important festival nodes, launching “Spring Meets Huangshan” and “Refining Huangshan” series of event theme products, and launching nearly 10 online theme activities with special products; for high-end customized tours, launching “Cloud·Huangshan” exclusive high-end tour customized products ; For research and study tours, design and launch 14 private small package products covering parent-child, research and study, etc.; for flower viewing tours, design and launch a series of self-driving tours with the theme of mountain and wild flowers. The third is to gather momentum for a win-win situation and expand channels. Promote cross-industry cooperation with Luyizun, Marumi Cosmetics, Baida Group, “EHi Car Rental” and People’s Insurance Company of China, and expand sales channels and reach. The fourth is to closely follow popular planning activities. First appearance in the 2021 Berlin International Tourism Fair in the form of “clouds”; jointly launching the creative theme activity of “Xu Xiake’s entry into Huangshan” with Douyin platform; first launching the “Brilliant Century Voice Tour of Huangshan” with the Himalaya Audio Platform-Tell the story of Huangshan in China well in 2021 Online theme activities of the competition; jointly planned with Mafengwo innovated and planned the “Fantastic Huangshan Resurgence” activity, and planted grass in depth with the help of Huangshan Tourism Experience Officer activities.

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At the same time, Huangshan Tourism is also insisting on tackling tough projects to accumulate the stamina for enterprise development. The company insists on project construction as a revenue growth point, pays close attention to policy investment guidance, carefully plans and strives to speed up project construction. The main structure and internal partition walls of the front building of the Beihai Hotel Environmental Improvement and Reconstruction Project have been completed. The Shilin Cliff House interior decoration project is accelerating the construction; at the same time, the replacement and installation of new signs and signs, road surface repairs, tourist toilet facilities and repairs are being promoted. A batch of infrastructure renovation and people’s livelihood projects including upgrading and renovation of sewage treatment stations. The Huashan Mysterious Cave Scenic Area has fully completed the construction of the scenic area and will be put into operation soon. In the hometown of Hui merchants, in accordance with the development positioning of “the kitchen of Hui merchants, the taste of hometown”, Hefei Dashushan Store, Beijing Fuxing Road Store, Yuan Dadu Store and Ningbo Store officially opened. (Hu Yiwei)Return to Sohu to see more

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