Data from a number of research institutions show that during the Spring Festival in 2022, the transaction volume of the property market in key cities will be low, and the enthusiasm of home buyers will be insufficient. As far as Beijing is concerned, on the eve of the Spring Festival, new coronary pneumonia cases appeared in Beijing Fengtai, Fangshan, Chaoyang and other areas one after another, and the mobility of personnel decreased, which to a certain extent “cooled down” the property market transactions during the Spring Festival.
The reporter of “China Times” learned during the interview and investigation that during the Spring Festival, many real estate brokers were on vacation, and the flow of intermediaries was small. Compared with the second-hand housing market, the new housing market is relatively lively. The sales offices are still open, and there are special offers, discounts and other preferential activities.
The intermediary store is deserted
“I’m here to take a look and I don’t have one. The whole Spring Festival in the store is a single-digit number of viewers. On the first day of the new year, I started to send WeChat New Year’s greetings to customers, and I also contacted a few customers to take a look, but the customers were not very interested, and there were Many clients are not in Beijing.” Liu Lin (pseudonym), a staff member of an agency in Tiantongyuan, Changping District, told a reporter from China Times.
Liu Lin said that there are many intermediary stores in the residential community where he works, but most of the brokers are on holiday during the Spring Festival, and “only a few brokers are still insisting on contacting customers.”
On the eve of the Spring Festival of the Year of the Tiger, there were epidemics in Fangshan, Fengtai and other districts of Beijing, and Beijing once again advocated local Chinese New Year. “I’m also out of town, and I wanted to go home. On the one hand, Beijing advocates celebrating the New Year on the spot, and it’s troublesome for me to do nucleic acid back and forth. On the other hand, I think that many people may not go back to their hometown, and maybe a suite can be sold during the Spring Festival. source.” Liu Lin told a reporter from China Times.
However, Liu Lin did not expect that the second-hand housing market in Beijing this Spring Festival is far more deserted than he imagined. “Before the Spring Festival in the western district of the community, there was a listing, and the apartment type, location, and price were very suitable. Because there are gardens next to those buildings, every time the listing is listed, it will be sold quickly, but during the Spring Festival, I will contact you. I have a few clients, but the mood to see the house is not high.” Liu Lin said.
However, Liu Lin said that before the Spring Festival, Beijing’s second-hand housing loan lending has accelerated, which is also conducive to second-hand housing market transactions to a certain extent. “The new year just started,BankThe loan amount of the store is relatively sufficient, and several customers in the store received loans before the Spring Festival. Maybe after the Lantern Festival is over, the property market will heat up. The holiday is over, and the client’s work is also relatively busy, so there is not much time for inspections. “Liu Lin told a reporter from China Times.
“Affected by the epidemic, in fact, the second-hand housing market in Beijing was significantly differentiated during the Spring Festival. The listing and viewing of the areas with the epidemic were not as expected, but some school districts, including residential areas with relatively high popularity, also had some customers during the Spring Festival. Contact to see the house. “Xia Huan (pseudonym), a staff member of a real estate agency in Chaoyang District, told a reporter from China Times.
“There is only one house sold in Wanliu, Haidian during the Spring Festival, which is very small. It is mainly because many customers are not in Beijing, or there are many holiday activities, which makes it inconvenient to look at the house. However, the transaction volume in Wanliu in January is still relatively high. Considerable, about 40 sets.” A real estate agency staff in Haidian told the “China Times” reporter.
The agency staff also said that although Haidian Wanliu is an area with high housing popularity in the Beijing school district, the number of viewings and transactions this Spring Festival are far from normal.
In addition, when the reporter asked about the specific viewing and transaction data, Xia Huan said that there is currently no statistical data. If there is a transaction during the Spring Festival, colleagues will send a “good news” in the company’s WeChat group. But Xia Huan predicted: “The transaction should not be as good as in previous years. Many brokers are on vacation, and occasionally there will be some good news of a transaction in the WeChat group.”
There are many discounts for new housing projects
“Actually, since January, there have been relatively few new housing projects entering the market in Beijing. In order to promote sales, various projects have basically introduced preferential measures during the Spring Festival.” The real estate consultant of Daxingyi New Housing Project told the “China Times” reporter. He told reporters: “Our real estate has not launched overall preferential activities, but there are special rooms, which is also a pricing method for one room and one price. The price is about 4%-5% lower than that of ordinary houses.”
“Our project has many preferential activities. In addition to the internal special housing listings, there are also discounts and discounts. During the Spring Festival, there are also many customers who come to see the house. Different houses have different specific offers, but the price It is still relatively competitive in the market.” Shunyi New House ProjectLu JinThe real estate consultant of Yuhefu told a reporter from China Times.
The real estate consultant told the reporter of China Times: “On the whole, the sales price of our real estate is about 37,000 yuan/square meter to 41,000 yuan/square meter, all of which are finely decorated and delivered, and the decoration standard is very high. After that, we bought furniture. You can move in directly. The houses of more than 80 square meters are equipped with central air-conditioning, which is a new house project with high cost performance.”
according toLu JinAccording to the real estate consultant of the Yuhefu project, it has been more than a year since the real estate was launched. At present, there are not many houses available for small and medium-sized units, and there are still available houses for large units over 100 square meters.
During the investigation, a reporter from China Times learned that the sales offices of most new housing projects in areas without the epidemic in Beijing are still open to welcome customers during the Spring Festival. “The new house project in Fengtai is still somewhat affected. Recently, the epidemic situation in Fengtai has become more serious, and many customers have expressed that they have postponed the inspection time.” A real estate consultant of a new house project in Fengtai told the “China Times” reporter.
New home supply drops sharply in January
The outbreak of the epidemic in some areas, the Spring Festival holiday, and multiple factors have led to the lower-than-expected performance of the Beijing property market in the beginning of 2022. At the same time, the supply of new houses in Beijing declined, and the market activity was not high. According to data released by Beijing Zhongyuan, in January 2022, there will be 1,843 new supply units in the new housing market in Beijing, down 75% from December 2021, the lowest monthly supply in the past year.
In addition, new supply is concentrated in the ordinary residential market and commercial property market, and the supply of ordinary residential is less than 50%, and the proportion has declined. “There are very few projects that have obtained certificates in January. Although many projects are also new housing projects on the market, they have generally been on the market for half a year to a year.” Liu Lin told the “China Times” reporter.
shellResearch Institute Chief MarketinganalystXu Xiaole believes that the local epidemic has had a certain impact on market transactions. According to data released by Beijing Zhongyuan, in January 2022, 5,178 new houses were sold in Beijing, which remained stable month-on-month, but decreased by 37% year-on-year.
It is worth noting that the unit price of new houses in Beijing has increased. The average transaction price in January was 46,514 yuan/square meter, a month-on-month increase of 371 yuan/square meter. However, due to the decline in transaction volume, in January 2022, the total transaction value of new houses in Beijing was 31.25 billion yuan, down 9% from the previous month, the second lowest in the past year.
(Article source: China Times)