«That branch of the small lake of Villa Tornaforte…», paraphrasing the opening words of «I promessi sposi», could thus begin the news of today’s conference in Cuneo, speakers from the top management of the prestigious European House-Ambrosetti agency. An agency known for the world economics symposium that every year in September sees experts, ministers and heads of state meet at Villa d’Este in Cernobbio on another lake, that of Como. The speakers at 4 pm at the Humanities Forum will be Valerio De Molli and Luca Petoletti, the first Chief Executive Officer and the second responsible for the “Family businesses and governance” area of Ambrosetti.
They will dialogue with an audience of students and exponents of the Granda production world, starting with the “wine growing” Claudio Conterno, president of the Confederation of Italian Farmers, partner of the event. Creator and promoter of the meeting was the publisher Nino Aragno, owner of Villa Tornaforte, which he is renovating and relaunching as well as president of Agroindustry Professional Partners.
“Entrepreneurship, strategic innovation and generational change in the new economic recovery” is the title of the conference, because, says Aragno: “The entrepreneurship of our province, despite the crisis and Covid, is still in an economic miracle. There are leading companies in their sector on an Italian, European and global level. For this reason we want to offer the participants, in particular university students and young entrepreneurs, an opportunity for comparison with other national realities, as well as insights on the possible future developments of the company, which help to look forward. The agriculture of Granda is among the best in our country and, in some sectors, also in Europe. Speaking of industrial art, we want to contribute to creating a new agricultural and agri-industrial culture ».
It will be an attempt to focus the debate on the future destinies of the world economy on a more circumscribed geographical, cultural and social area, the province of Cuneo, which is generally not specifically mentioned in the September conferences. Luca Petoletti’s report will address in particular the report by Luca Petoletti: «The family-business relationship and the coexistence and generational continuity in family businesses. The most frequent mistakes. The guidelines and tools to promote success ». While the CEO Valerio De Molli will speak on the theme: “The challenges for businesses in the new reference context outlined by the current socio-economic emergency”.
“This is the first of a series of appointments on the culture of doing business scheduled for the following weeks,” says Nino Aragno. Always in collaboration with the European House-Ambrosetti and, although the lake of Villa Tornaforte does not aspire to reach the size of Lake Como, it is not certain that the economic “seminars” will not be able to join those of Villa d’Este in the future. .