The launch of the new offer on net fixed from Iliad today it has rocked the market for telecommunications italiano. The French operator with a tariff plan of € 15.99 per month for existing customers (and € 23.99) has exceeded the forecasts of the consensus (€ 20 / month), denied the deal with Vodafone and frightened the competition with the Tim’s stock which today in Piazza Affari fell by 1%. The in-depth analysis on the subject, also taking up the observations of Credit Suisse experts.
The aggressive offer and the forecasts of the experts
An “aggressive” entry into the net fixed. Iliad has displaced its competitors by launching a monthly offer at € 15.99 (for those who already have a sim from the French operator) with fiber and unlimited calls, as well as an Iliadbox created ad hoc to ensure maximum browsing speed for users (up to at 5 Gigabits per second). The launch offer is available to over 7 million customers, the first who will move to activate it from today (but CEO Benedetto Levi has promised to aim to increase this number in the coming months). For those who are not yet Iliad’s mobile customer, the monthly fee will instead be € 23.99 per month. Credit Suisse experts had foreseen an offer on a fixed network at € 20 per month, the fact that the launch included one for existing customers with a price below the consensus certainly impressed positively.
Vodafone remains on the sidelines and Tim brakes again on the stock market
Iliad, after announcing the new offer, denied the hypothesis of a union with Vodafone during a press Q&A. Following the presentation, the CEO Benedetto Levi commented on the indiscretion that appeared in the newspapers: “We go on absolutely alone, as we have done for these three and a half years”. According to Credit Suisse experts, the merger would have positive implications especially for Vodafone, but also for the Italian market in general. However, there are significant risks related to antitrust that could stop the deal, beyond the fact that the two groups reach an agreement. The eventful day for the sector, to say the least, also touched Tim, who saw his stock drop by about 1%.