The phenomenon of “fast but not delivered” in express delivery is becoming more and more common: couriers do not deliver on demand, but put the goods in express cabinets or collection points on their own initiative… And here, Douyin has discovered new business opportunities. On January 12, a reporter from the Beijing Business Daily found on the Douyin-related website “Doudian Open Platform” that the platform was testing the express delivery service “Yinzunda”, which was launched by Douyin United Express Co., Ltd. A solution for problems such as non-commitment and poor service attitude.
access:
6.3% off selected Microsoft Surface models, 100 off refurbished machines over 100
According to the official introduction, Douyin Zunda’s merchants’ rights include: terminal on-demand delivery, terminal priority delivery, terminal complaint compensation, package priority transshipment, customer exclusive service, traffic support (to be opened), etc., which can reduce logistics reasons. Return rate and increase user repurchase.
Douyin e-commerce said that the terminal delivery service problem accounted for more than 50% of express complaints and returns due to express delivery. Therefore, it has joined forces with major express companies to launch a solution for express terminal on-demand delivery services. Yinzunda is an intelligent recommendation service for merchants to order on the platform. For the order of the ordering service, the express company will improve the user’s express delivery experience according to the user’s needs. Currently supported express companies include Zhongtong, Yuantong, Yunda, and other express delivery companies. Accessing in succession.
Wang Chao, founder of Wenyuan Think Tank, said that Douyin has little accumulation in the field of logistics, and United Express has actually found a pain point in the logistics industry to solve the “last mile” problem. From here, at least at the level of cooperation A new promotion is beneficial to the development of e-commerce business and local life business.
As for the specific operation to ensure the quality of service, a reporter from Beijing Business Daily interviewed Douyin, but as of press time, the other party has not given a reply.
However, the process on the official platform shows that the order service order needs to be sent to the courier company through the Douyin e-commerce electronic face order. In the delivery service, if there is no delivery on demand, false receipt, and poor service attitude, express compensation can be obtained. . In addition, the cost of delivery will be withheld. If the order is intercepted in transit, abnormal in transit, abnormal in delivery (force majeure), lost and other abnormal circumstances, the waybill is not signed, the cost will be returned to the original way, and only the waybill that is normally signed will be settled.
The era of mobile Internet has provided soil for the e-commerce industry, and the prosperity of the e-commerce industry has driven the development of the logistics industry. The data shows that in 2020, the business volume of my country’s express delivery service companies has completed a total of 83.36 billion pieces, a year-on-year increase of 31.2%; from January to November 2021, the business volume of China’s express delivery service companies has completed a total of 98.05 billion pieces, a year-on-year increase of 32.3%.
However, the blowout of express delivery has also caused pressure on couriers. In order to save time, many couriers choose to directly put the goods in express cabinets or collection points.
Ms. Li, who lives in Beijing, told a reporter from Beijing Business Daily that in the past, whether it was SF Express, JD.com, Yunda, Shentong, Zhongtong or Yuantong, they would deliver on demand. It will be placed in the express locker or collection point. “But in the past two years, I have received text messages directly from the express cabinet pick-up code. Even if there is someone at home, the courier will not deliver the goods to the door. In most cases, I will not call to confirm with myself, and sometimes directly Put things in the meter box at the door. Except for SF Express and JD.com, the couriers of other courier companies basically handle it this way.”
Compared with Ms. Li, Mr. Chen, who lives in a small village in Lin Province, faces even bigger problems. “Our family is located in the urban-rural junction, not too far from the county seat. We need to take a few bus stops to pick up the package. It is even more inconvenient for those remote villages to come to the county seat. It may take two hours to go back and forth. You have to hire a car to transport the goods back.” Mr. Chen said that for so many years, only SF Express and JD.com will deliver the goods to the door, and other express delivery is directly placed at the collection point, and then the collection point will collect the items. People call to inform to pick up.
In fact, my country issued relevant regulations in 2018 for this issue. A few days ago, the State Post Bureau’s “Measures for the Administration of Express Delivery Markets (Revised Draft)” (draft for comments) publicly solicited opinions from units and individuals. The draft for comments mentions that companies operating express delivery services shall not confirm receipt of express mail on their behalf without the consent of users, and shall not deliver express mail to smart express boxes, express service stations and other express terminal service facilities without authorization.
So, can Douyin’s new products solve these problems? In the opinion of Zhang Yi, CEO and chief analyst of iiMedia Research, this still needs to be tested by the market. Now there is no similar transit service and short-distance delivery service on the market. Douyin must have outstanding advantages to win the market. “As for profitability, it depends on whether this product supports Douyin’s growth.”
.