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Italian design in Singapore in search of the 4 billion customers interested in luxury

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Italian design in Singapore in search of the 4 billion customers interested in luxury

Two new objectives for the Milan Fair: an event dedicated to design a Singaporein September, and a fair scheduled for November 2023, dedicated to elevators and to the entire components chain, of which Italy is the second largest producer in Europe. These are two new manifestations. The challenge is to make them two fixed appointments of reference.

Find, the exhibition in Singapore, will be held on an exhibition area of ​​10 thousand square meters and with more than 500 companies. Objective: 15 thousand presences, mainly architects, interior designers, retailers, design experts and enthusiasts from all over Asia. “There is great interest in Italian design, that of Singapore could become a hub that gathers the oriental market, up to Japan and Australia”, says the CEO of Fiera Milano Luca Palermo. In fact, it should be remembered that in Asia there are over 10 thousand brands linked to the wood and furniture sector. Potential customers are 4.4 billion, with a strong interest in luxury and made in Italy design.

The event, organized by Fiera Milano in joint venture with dmg Events, will represent the highlight of the Singapore Design Festival schedule.
Singapore is a true design hub in Asia. Its access to the Asian market, and in particular to the ASEAN countries, a free trade area, represents the opportunity to reach 4.4 billion potential customers with a strong interest in luxury and made in Italy design.

The market value of the furniture industry in Apac (Asia Pacific) in 2021 was equal to 614 billion dollars. Furthermore, Find will take place exactly one week before the spectacle of the Formula 1 race which in Singapore increases its charm because it takes place at night and on the city circuit.

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As regards the event dedicated to lifts to be held in Milan from 15 to 17 November 2023, Palermo underlines that the aim is to make it “the most important event in the sector”.

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