On July 1st, according to a report released by Counterpoint Research, a market research organization, the global sales of the iPhone 12 series exceeded the 100 million mark in April. Compared to the iPhone 11 which took 9 months to complete the goal of over 100 million sales, the iPhone 12 series only took 7 months.
The analysis agency said that the iPhone 6 series helped Apple achieve a leading position in the 4G era. After experiencing the 6th generation of iPhone, the iPhone 12 led Apple to a leading position in the 5G era. The demand for large screens of the iPhone 6 series drives sales, while the iPhone 12 series relies on 5G and full OLED screens to attract many customers.
In addition, the analysis report also said that in the first seven months after the launch of the iPhone 12 series, consumers prefer the highest version of the iPhone 12 series. The iPhone 12 Pro Max version accounts for 29% of the iPhone 12 series sales, while the iPhone 11 series has the highest version share of 25%. The release price of the basic models of iPhone 11 Pro Max and iPhone 12 Pro Max is the same, both of which are US$1,099. iPhone 12 Pro Max has upgraded 5G function, has a higher memory configuration and A14 bionic chip.
However, due to the lack of chargers and earphones in the new iPhone 12 packaging box, consumers also need to make trade-offs. However, data shows that the cancellation of chargers and headphones will not affect the surge in sales of the iPhone 12 series. In the United States, as of April, the United States accounted for 40% of global iPhone 12 Pro Max sales.
From the perspective of the secondary market, since the release of the iPhone 12 series in mid-October 2020, Apple’s stock price has risen from US$120/share to about US$137/share at present, an increase of over 10%. The latest market value is US$2.28 trillion.Return to Sohu to see more
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