Home » Jaecoo 7 Compact SUV Officially Launched in Mexico by Grupo Chirey

Jaecoo 7 Compact SUV Officially Launched in Mexico by Grupo Chirey

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Jaecoo 7 Compact SUV Officially Launched in Mexico by Grupo Chirey

Jaecoo Launches in Mexico at the Otomí Ceremonial Center

The Otomí Ceremonial Center witnessed Jaecoo’s arrival in Mexico. Under the umbrella of Grupo Chirey, the firm seeks to position itself as an option for those buyers who are thinking about adventure without forgetting about comfort and luxury on the road.

According to the brand, choosing that place as the venue for its official launch to the Mexican market is synonymous with good luck and highlights the importance they give to the country within their sales strategy.

Jaecoo was announced globally only in April 2023 during the Shanghai Autoshow and is part of the Chirey Group, which has international support in the automotive industry.

Its name comes from the combination of the words Jäger (hunter in German) and Cool. This concept speaks of the brand being focused on being taken seriously against its competitors, but also that it will have a relaxed and user-friendly character.

The truck that will begin Jaecoo operations in Mexico will be the Jaecoo 7, a compact SUV designed to have a pleasant road, but also have fun when the pavement runs out. This model has up to 7 driving modes in its most equipped versions and will also have all-wheel drive. The heart of Jaecoo 7 will be a 1.6-liter turbocharged engine with 186 horsepower and more than 200 pound-feet of torque. This entire propulsion scheme will be combined with a seven-speed dual-clutch automatic transmission.

Inside, Jaecoo 7 stands out for having a high dose of equipment and technology. A vertical screen of up to 14.8 inches, seats with synthetic leather and ventilation, panoramic roof, and up to 15 ADAS driving assists make this truck in the conversation of the most complete products within its segment.

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In terms of design, Jaecoo 7 has a large grille with chrome details to highlight its luxury language on the road, as well as square figures that, generally speaking, look nice and do not seem to lose effective in the coming years.

The brand plans to have 40 distributors in the country’s 32 states, with the first opening within the next few days.

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