Jay Chou’s mother’s shareholding company plans to go public
Information on Yestar Legend Group Co., Ltd.According to the China Securities Journal, a few days ago, Yexing Legend Group Co., Ltd. (referred to as “Juxing Legend”) submitted a listing application to the main board of the Hong Kong Stock Exchange.
Superstar Legend is a new retail operator that focuses on selling health management products and skin care products through various channels (mainly through social e-commerce channels such as WeChat). It is worth noting that the superstar legend highly bound artist Jay Chou is the subcontractor, planner and investor of Jay Chou’s many large-scale concerts.
From the perspective of equity relationship, one of the controlling shareholders and founders of the superstar legend is Jay Chou’s mother Ye Huimei and the other founder Yang Junrong, who jointly hold 27.6% of the shares of the superstar legend.
Promote products around Jay Chou’s personal IP
According to the prospectus, Superstar Legend was established in 2017, focusing on new retail and IP creation and operation, selling health management products and skin care products through various channels. The main products include magic bulletproof coffee and skin care products.
In 2020, according to the Insight Consulting Report, Superstar Legend is the largest company in the Chinese defense bomb beverage market, with a market share of 40.6%.
Superstar Legend stated that it focuses on using private domain traffic centered on unique star IPs on various social e-commerce channels to promote products through distributors and dealers.
The prospectus shows that Superstar Legend is highly tied to Jay Chou’s personal IP in business, and is the subcontractor, planner and investor of Jay Chou’s many large-scale concerts.
The main projects that Superstar Legend has participated in include Jay Chou’s world tour in 25 cities in China in 2017 and 2018, a concert in Zhanjiang in 2019, and a concert in Ningbo in 2020; Jay Chou reality show The program Zhouyouji is the main creator and owns its IP; in August 2019, it entered into a cooperation agreement with Jewel Music to jointly develop and own the Zhou classmate trademark; on August 30, 2021, it entered into a 10-year agreement with Jewel Music and Archstone The IP licensing agreement obtains the priority to carry out various projects related to Jay Chou and his IP on a global scale, such as IP creation, events and media production.
Jay Chou’s mother is an important shareholder of the company
In terms of performance, the prospectus shows that Superstar Legend’s revenue in 2018, 2019, and 2020 will be 94.68 million yuan, 86.58 million yuan and 457 million yuan respectively. In the first half of 2021, revenue was 166 million yuan, a decrease of 46.8% from 312 million yuan in the same period of the previous year.
In 2018, 2019 and 2020, the company’s profits were 8.8 million yuan, 22.7 million yuan and 75.6 million yuan, respectively, with a compound annual growth rate of approximately 193.1%. Superstar Legend’s profit for the first half of 2021 was 8.29 million yuan, a decrease of 87.4% from the 65.8 million yuan in the same period last year.
Superstar Legend stated in the prospectus that since the second half of 2020, sales and marketing activities of unparalleled scale have been the reason for the decline in sales revenue of Mobo Bulletproof Coffee.
It is worth noting that Ye Huimei, the mother of the artist Jay Chou, and Yang Junrong, one of the controlling shareholders and founders of Superstar Legend, jointly hold 27.6% of shares in Superstar Legend. Ma Xinting, another major shareholder, holds 27.6% of the shares. The well-known song lyrics writer Fang Wenshan is the company’s chief cultural officer, responsible for the marketing and creative strategy planning of the group’s products.
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