Leidi.com Rakuten reported on March 13
JD Logistics announced today that it will acquire a 66.49% stake in Debon for 8.976 billion yuan. The two parties will carry out in-depth strategic cooperation in the fields of express delivery, cross-border, warehousing and supply chain.
According to sources close to JD Logistics, at the recent internal management meeting, JD Logistics CEO Yu Rui made it clear that the principle of cooperation between the two companies will remain the Debon brand. Logistics will do its best to create more and better development opportunities for Debon’s management team and employees, and do its best to help Debon develop better.
According to an internal document circulated by Debon, Cui Weixing will continue to manage the company, and Debon will continue to maintain the independent operation of the brand and the team.
According to industry analysis, Debon is one of the most valuable brands in China’s logistics industry. Since its establishment 26 years ago, it has accumulated rich network, human resources, and operational management experience. This transaction will allow JD Logistics to quickly obtain a nationwide express delivery service. network to effectively improve network capabilities.
At the same time, both parties can share and reuse network resources to further enhance economies of scale, optimize cost structures, and improve customer experience.
After the cooperation, Debon Express will receive the long-term and stable strategic support, management coordination, technical empowerment and intelligent transformation of the supply chain from JD Logistics, which will become an important force to consolidate its core advantages of express express.
In addition, Debon Logistics has a good customer base and service capabilities in the manufacturing industry, which can enrich the service products and customer groups of JD Logistics, help JD Logistics expand its integrated supply chain from the consumption end, the circulation end to the production end, and improve the market share. The product and service capabilities accumulated by both parties, as well as the emphasis on customer experience, will also promote the specialization, standardization and quality construction of express delivery services, and promote the high-quality development of the industry.
Debon is also known as the “Whampoa Military Academy” in the logistics industry, and its talent assets are its most valuable assets. It is reported that this is also the most important thing for Jingdong Logistics.
According to sources, at the internal meeting, regarding the acquisition of Debon, Yu Rui once said, “We are together to do great things, not to introvert, nor to eliminate anyone, this market is very large.”
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