Over 349.1 billion yuan! As of 23:59 on November 11, the cumulative order amount of Jingdong 11.11, which “does not stay up at 8 o’clock in the evening,” has set a new record. Sales of 31 brands exceeded 1 billion, Apple broke 10 billion; more than 5 million farmers realized income growth; 43,276 merchants increased their sales by more than 200% year-on-year, and the number of new small and medium-sized brands increased by more than 4 times year-on-year; JD Logistics’ green supply chain reduced carbon 26,000 tons, 11.35 million times of recycling packaging.
Starting from the initial aspiration of “everything is consumer-centric”, JD continues to reduce costs and increase efficiency for the industry, create growth space for partners, resonate with more industries, and help more real economy enterprises to develop with high quality. The strong upward momentum shows the vitality of my country’s super-large consumer market, and is the result of the release of consumption potential, a mature digital and intelligent social supply chain system, and a complete industrial chain.
From physical consumption to service consumption, from traditional consumption to emerging consumption, from generation Z to silver-haired people, from individuals to enterprises, from cities to villages, JD.com has met the needs of different user groups and different levels of consumption upgrades. The survey report shows that over 60% of the 11.11 respondents choose JD.com for shopping. JD Logistics has achieved minute delivery in more than 300 cities across the country, 93% of districts and counties and 84% of townships have achieved same-day delivery and next-day delivery. Jingdong 11.11 lived up to the love, and the number of Jingdong Express brothers with a daily income of more than 1,000 yuan increased by more than 50% year-on-year.
This is the fastest-growing small and medium-sized company on JD 11.11, and the number of new small and medium-sized brands has increased by more than 4 times year-on-year. During the 11.11 period of JD.com, JD.com helped small and medium-sized businesses save about 78.5% of basic costs through a series of fee reduction policies such as lower quality guarantee deposits, lower deduction points, and stepped return of basic usage fees. At the same time, JD.com has launched activities such as brand first purchase gifts and brand membership days, and provided subsidies for new users, helping small and medium businesses to increase the conversion rate of new customers by 4 times.
This is Jingdong 11.11, which has the most prosperous sales of high-quality agricultural products, the largest increase in farmers’ income, and the most extensive coverage of rural retail infrastructure. During JD 11.11, the output value of agricultural products exceeded 30 billion yuan, covering more than 5 million farmers. Among them, the King Crab in Suqian, Jiangsu achieved a 600-fold increase in sales year-on-year, and the sales of Guizhou Xiuwen kiwifruit industry grew 10 times year-on-year.
This is the caring JD 11.11. During the period of 11.11 on JD.com, the transaction volume of rare disease drugs in JD Pharmacy increased by over 120% year-on-year. In the past year, JD Health has served more than 23,000 patients with rare diseases.
This is the green and sustainable JD 11.11. JD Logistics works with partners to use reduced packaging, recycled packaging, and recycled materials to make every package received by consumers be backed by a carbon reduction bill. During JD’s 11.11 period, JD Logistics’ green supply chain reduced carbon emissions by 26,000 tons and used recycled packaging for 11.35 million times.
This is Jingdong 11.11, which is “escorted” by technological innovation. JD Cloud, as a solid technical cornerstone of JD 11.11, saw a year-on-year increase of 124% in peak user visits per second 10 minutes before the climax of JD 11.11. In the face of the continuous pulsed traffic peak at 8pm, JD Cloud responds to massive concurrent demands with ultra-high flexibility to ensure a smooth and smooth shopping experience for consumers.
“While the outside world pays more attention to sales figures, for JD and the industry, what is more important is the increasingly strong and continuous upward force behind this. As a new entity company with both physical genes and digital technology , Jingdong is willing to be the spokesperson of consumers, a good partner of brand merchants and small and medium-sized enterprises, and a practitioner of rural revitalization.” said Xin Lijun, CEO of Jingdong Retail Group.
Yao Jingyuan, a special researcher in the Counselor’s Office of the State Council and former chief economist of the National Bureau of Statistics, pointed out that the smooth circulation of the social economy requires a new entity such as JD.com to link production and demand, seize the modernization of processes, and continuously improve the industrial chain and supply chain.
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