As Jingdong Supermarket 618 entered the “climax period”, the prices of thousands of fresh food items were collectively put down, and the sales records of major categories, many brands, and massive single products were refreshed.
From 8 p.m. on June 17 to 24:00 on June 18, for 28 hours, more than 2.64 million households bought fresh food in Jingdong Supermarket, and the turnover of over 44 brands exceeded 10 million, and the turnover of over 312 items exceeded 100. Ten thousand. At the same time, the TOP5 brands of 8 major categories have also been settled. Such dazzling achievements are enough to prove that JD Supermarket is the industry’s largest stabilizer, the largest brand increment field, and the largest trending hatchery.
The top 5 brands in the six categories sprint to the peak of the eight categories have been set
As the elite camp of Jingdong Supermarket’s 618 “climax period”, the “on the tip of the tongue” needs such as grain and oil seasoning, food and water breaks have fully erupted, and the six categories are striving to sprint to the peak.
The opening 10 minutes at 8 p.m. on June 17th saw ice cream turnover increase by 8 times year-on-year, white milk opening turnover increased by more than 5 times year-on-year, and peanut oil turnover increased by 497% year-on-year. The turnover of dried meat and dried meat in the first 5 minutes increased by 380% year-on-year; the 28-hour turnover of miscellaneous grains increased by 280% year-on-year, and the 28-hour turnover of low-temperature milk increased by 200% year-on-year.
Eight categories of powerful brands, including room temperature milk, edible oil, low temperature milk, ice cream, casual snacks, coffee, dumplings and noodles, and rice noodles, have achieved remarkable results, and the seats have been settled.
The room temperature milk track Mengniu leads the room temperature milk TOP 5, followed by Yili, Sanyuan, Adopt a Cow, and Deya.
In the edible oil category, Arowana topped the top 5 edible oils, and Fulinmen, Luhua, Orchid and Jiusan were among the top five.
Low-temperature milk ranked first in the TOP 5, followed by Daily Fresh, Kas, Yue Xian Huo, and Jane Eyre.
The top 5 ice cream brands are Heluxue, Baxi, Zhong Xuegao, Yili and Haagen-Dazs.
The top 5 casual snack brands are Lay’s, BESTORE, Weilong, Three Squirrels, and Want Want.
In the coffee category, Nestle successfully ranked No.1, followed by Starbucks Sumida River Maxwell for three and a half;
The top 5 brands of dumpling noodles are Wanchai Ferry Terminal, Bibigo, Sinian, Guangzhou Restaurant, and Pumeiduo.
The TOP 5 brands of rice and noodles are particularly attractive. In October, Rice Field is the leader, followed by Jinlongyu, Fulinmen, Chaihuo Courtyard and Ng Fung.
8 major trends including health, high-end, and new tastes are fully blooming online and offline, and the results are outstanding
Ye Wei, vice president of JD.com Group and president of the fresh food business department of JD Retail Dashang Supermarket Omni-Channel Business Group, believes that the fresh food consumption of JD Supermarket 618 has shown a new trend, with refined categories, new content and types. The niche, inject delicious fireworks into personalized life. Nowadays, consumers not only want to eat nutritious and healthy, but also convenient and fun. Low-sugar, low-fat, raw, and ready-to-eat gourmet beverages are popular.
The transaction value of Xinjiang milk increased by 30 times year-on-year, the transaction of low-GI staple food increased by 12 times year-on-year, the transaction of raw eggs increased by 5 times year-on-year, the transaction value of high-end boiled noodles increased by 22 times year-on-year, the transaction of coffee liquid increased by 18 times year-on-year, and there are 6 new Menglong products. The turnover of flavor combination packages increased by 14 times year-on-year, the turnover of Yunnan Sunshine rose grapes increased by 10 times year-on-year, the turnover of regular purchases of fresh milk increased by 400% year-on-year, and the turnover of compound seasonings increased by 125% year-on-year.
National Geographical Indication products promote the surge in the popularity of regional cuisine, open platform merchants are rising steadily
Fresh delicacies from all over the country provoke people’s taste buds, resulting in the strong growth of landmark products. The transaction value of Yangshan peach increased by 185% year-on-year, the transaction value of Yunnan small-grain coffee increased by 147% year-on-year, the transaction value of Qianjiang lobster increased by 144% year-on-year, the transaction value of Wuchang rice increased by 139% year-on-year, and the transaction value of Dalian cherries increased by 84% year-on-year.
At the same time, regional specialties have also become the top items that people snap up at 618 in Jingdong Supermarket. Baishan Agricultural Support Museum, Lhasa Specialty Products Museum, and Pingyao Agricultural Support Museum have become the top 3 specialty museums.
The turnover of Bawang shrimp in Suqian in Jiangsu increased by 500 times year-on-year, the turnover of iron stick yam noodles in Zhangbaoshan in Henan increased by 9.5 times year-on-year, the turnover of Xinjiang Garden Milk increased by 238% year-on-year, the turnover of lychees in Guangdong increased by 235% year-on-year, and the turnover of Hubei Songzi Chicken A year-on-year increase of 200%.
In addition, Shandong Mengyin yellow peach turnover increased by 196% year-on-year, Yunnan flower cake turnover increased by 150% year-on-year, Sichuan Zigong cold-eaten rabbit turnover increased by 120% year-on-year, Guangxi Haohuan snail snail powder gift box turnover increased by 100% year-on-year. The turnover of Hangzhou West Lake Longjing tea increased by 100% year-on-year.
Relying on omni-channel capabilities including online and offline channels and innovative channels, JD Supermarket has delivered high-quality fresh food products to thousands of households. JD Supermarket’s overall fresh food omni-channel transaction value increased by 6 times year-on-year, and the number of JD Supermarket’s omni-channel online stores exceeded 30,000, a year-on-year increase of 170%.
JD Supermarket has innovated the self-operated pre-warehouse model in all channels, with more than 500 online stores and more than 50,000 orders, providing customers with an hourly fulfillment experience with self-operated quality products. In addition, the turnover of Jingdong X Nongfushan Spring Water Station increased by 200% year-on-year, and the turnover of brewed tea water increased by 5 times year-on-year. 95% of the water station orders were delivered on the same day, and the fastest line during 618 was delivered to customers in 19 minutes. Growth boost.
The merchants on the open platform of Jingdong Supermarket also rose steadily during the 618 period of Jingdong Supermarket. The turnover of Chu Baili’s fresh flagship store increased by 999 times year-on-year, and the turnover of Burger King’s flagship store increased by 70 times year-on-year.
In addition, the growth of official flagship stores such as Dr. Cheese and Bibizan is also very gratifying. The turnover of the official flagship store of Dr. Cheese increased by 24 times year-on-year, the turnover of the Bibizan flagship store increased by 20 times year-on-year, the turnover of the flagship store of Sumida River Coffee increased by 10 times year-on-year, and the turnover of the official flagship store of OATLY increased by 10 times year-on-year.
This year, Jingdong 618, relying on a responsible supply chain and continuously improving omni-channel capabilities, Jingdong Supermarket has contributed its greatest strength to protect the most beautiful world. Nearly 100 executives from leading companies in the food industry recorded videos for JD Supermarket to express their support.
This year’s 618, JD Supermarket fully reflects the world‘s best taste, high-quality food and drink, the most abundant healthy food and other characteristics, and has become the first choice of supermarket shopping trusted by consumers.
Ye Wei, Vice President of JD.com Group and President of the Food and Fresh Products Division of JD Retail Dashang Supermarket Omni-Channel Business Group, believes that JD.com Supermarket is the most direct source of confidence for many brands, and it is also the industry’s largest stabilizer, the largest brand increment field, and trend. The most direct manifestation of the largest hatchery. In the future, JD Supermarket will continue to lead the shopping needs of consumers with rich and high-quality products and convenient and considerate services, and help merchants create greater value.