Chongqing Commercial Daily-Upstream News Reporter Sun Lei
On November 23, Kuaishou Technology announced its third quarter results as of September 30.
The data shows that the DAU (Average Daily Active User) and MAU (Average Monthly Active User) of Kuaishou apps both hit record highs. In the third quarter, DAU reached 320.4 million, a year-on-year increase of 17.9% and a month-on-month growth of 9.3%. The quarter-on-quarter growth rate was the highest since the second quarter of last year. MAU reached 572.9 million, an increase of 66.7 million monthly active users in a single quarter, the largest quarterly net increase since the second quarter of 2020.
In terms of revenue, Kuaishou’s Q3 revenue reached 20.5 billion yuan, a year-on-year increase of 33.4%, which was higher than the market’s consensus expectation of 30.6%. Among them, online marketing service revenue was 10.9 billion yuan, which was the largest source of income; live broadcast revenue was 7.7 billion yuan, an increase of 7.4% from the previous month; other services achieved revenue of 1.9 billion yuan, an increase of 53% year-on-year. This increase in revenue was mainly due to e-commerce Business promotion. In the third quarter of 2021, the total amount of e-commerce transactions reached RMB 175.8 billion, a year-on-year increase of 86.1%. In September 2021, the repeat purchase rate of Kuaishou e-commerce has further increased to over 70%. The increase in repurchase rate is due to the continuous enrichment of product supply by Kuaishou e-commerce, expansion of service provider network, strengthening of platform governance and increased traffic exposure, further strengthening the characteristic model of trusted e-commerce.
As a closed-loop model of the fast-hand e-commerce business, the contribution rate of fast-handed shops to GMV increased from 71.4% in the third quarter of last year to 90.0% this year. The increase in this value is due to the continuous optimization of the matching efficiency between talents and merchants and the continuous optimization of commodity supply by the fast-hand e-commerce optimization platform Haowu Alliance.
During the Kuaishou 116 Quality Shopping Festival this year, the number of Kuaishou e-commerce merchants increased by 52% year-on-year, and more than 4,000 brands participated for the first time. The number of branded merchants increased by 391% year-on-year, and branded merchandise GMV increased by 433% year-on-year. According to the analysis of Northeast Securities Research Report, live e-commerce will maintain high growth characteristics in 2021. At the same time, the user base of the e-commerce live broadcast industry has increased significantly. As of the first half of 2021, the number of e-commerce live broadcast users has reached 384 million, which has become one of the fastest growing areas of users. The contribution of live e-commerce to the total retail sales of consumer goods has also increased from 3.29% at the end of 2020 to 5.16% in the first half of 2021, and has become the core source of increase for e-commerce’s “Double 11” this year. Return to Sohu to see more
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