TORINO. Constant updates, insights ranging from the economy to foreign countries, from culture to news, columns, editorials, but also video formats, newsletters, audio, social media: the digital soul of the Press grows, is renewed. The January 2021 surveys by Audiweb (a company founded in 2003 to collect and publish internet audience data, including online editorial content) certify a 9% growth for the La Stampa site compared to the same month in 2020. A year passed from the pandemic and for us a year of analysis and surveys to give readers clear, verified information.
Another data from the Audiweb surveys helps to tell our growth. Among the readers who constantly follow the news in real time, one in ten chooses La Stampa every day. Hence the need to be increasingly present, with a multi-platform mode. Just in these days we have launched a renewed newsletter schedule: our readers find thirty of them in the dedicated section. From local to foreign editions, from daily summaries to signatures, in order to receive the latest published article via email. And for subscribers to TopNews, the premium section, the audio articles have arrived, to get information even on the move.
Over 1.4 million readers come to our site every day. Numbers that lead us to strengthen the content offer. Digital information sees daily news alternating, selected from the flow of national and international facts, with in-depth analyzes with a constant dialogue between what we publish in the paper edition of our newspaper and what follows the dynamics of the “digital first”. Digital first, first that million and 400 thousand readers who click online news every day.
The digital strength of our newspaper fits fully into the results of the publishing group. The same Audiweb surveys for January indicate that the set of Gedi newspapers, also publisher of La Stampa, with its 30 million 370 thousand digital users in the month account for 68 percent of the general audience on the Internet. With a capacity, therefore, to reach 7 out of 10 Italians with its contents. Contents that extend to the contributions of the whole Group.