On June 26, a reporter from China Securities News learned that Lantu Automobile established an independent legal person company with the registered name of “Lantu Automobile Technology Co., Ltd.”Dongfeng MotorThe Group Co., Ltd. and Lantu Automobile’s core employee shareholding platform jointly funded the establishment, of which core employees accounted for more than 10% of the shares.Dongfeng MotorHolding subsidiaries of the Group Co., Ltd. started independent operations in a true sense.
Dongfeng MotorYou Zheng, Member of the Standing Committee of the Party Committee and Deputy General Manager of the Group Co., Ltd. said: “As an important strategic layout of Dongfeng Group’s transformation and upgrading, Lantu Motors carries the dual mission of Dongfeng’s brand improvement and exploring new models of independent brand development. Lantu Motors is an independent legal person The operation reflects the determination of Dongfeng Group to develop high-end new energy vehicles and to innovate and reform. Dongfeng also expects Lantu Motors to maintain openness and cooperation, and accelerate its development as a leader in China’s high-end new energy passenger vehicles with a more market-oriented business philosophy. .”
Lu Fang, CEO of Lantu Automotive Technology Co., Ltd. said: “Lantu Automobile is a user-oriented technology company. In order to promote more flexible corporate systems and mechanisms, and continue to introduce high-end talents, the company has launched an equity incentive plan for the core backbone of the company, and will also introduce Strategic investors explore more possibilities in the capital market. Lantu Auto will continue to create unique products and technologies, build an excellent user experience and service system, and provide users with a better travel and life.”
Lantu FREE is the first model of Lantu Automobile, which is positioned as a “performance-level intelligent electric SUV”. It was officially launched on June 19. The price starts at 313,600 yuan for the extended range version and 333,600 yuan for the pure electric version. It provides two power solutions, extended-range electric and pure electric, and accelerates from zero to 100 kilometers per hour in 4.5 seconds.
It is understood that Lantu Automobile has opened 14 direct-sale stores nationwide, and by the end of this year, there will be more than 50 direct-sale channels. Starting from 2021, Lantu Automobile will release at least one new car to the market every year; in the next five years, Lantu Automobile’s products will cover multiple market segments such as cars, SUVs, and MPVs.
(Source: China Securities Network)
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