Serie A is preparing to reveal a decidedly particular calendar for the 2022-23 season. A championship that will go on between asymmetrical groups, four days to be played with the summer market still open and stop in mid-season for the World Cup in Qatar. And just on the eve of the presentation of the 2022-23 calendar for football aficionados on TV, the docu-series “Until the last second” arrives to retrace the 2021-22 Serie A championship with its heart-pounding finale both in the fight for the Scudetto – then went to Milan for Piolo, Ibrahimovic, Tonali and Giroud – both in the one not to be relegated, which sublimated the unprepared Salernitana of the new president Danilo Iervolino.
Distribution in 200 territories
Exclusive images, interviews and “behind the scenes” that retrace the most exciting moments of the season are the ingredients of this series in four episodes, the result of the collaboration between Lega Serie A and Dazn, available exclusively in Italy on the platform and which will be distributed additionally of 200 territories in the world. “For the first time, Lega Serie A has created, with Dazn, a major audiovisual production dedicated to the most important competition among those organized by us,” commented Lorenzo Casini, president of Lega Serie A.
Serie A and the future as a media company
FutuProprio the Lega “must enter a new dimension, following the path of a media company capable of managing its assets and producing content, a fundamental step to remain competitive”, Casini points out in what appears to be a key step also of verification of a possible future of the media company which is being considered in order to enhance the top league in the next three years. In this context, what has been aimed at is a peculiar project, with specific strengths. «Now fans will be able to relive all the emotions in over 200 territories around the world and discover the behind the scenes of the season that has just ended. For the first time, the unfiltered dialogues between the Var room and the referees on the field will also be unveiled ”, underlined the director of Lega Serie A, Luigi De Siervo.
The importance of storytelling
“” Until the last second “- explained the CEO of Dazn Italia, Stefano Azzi – in addition to strengthening the commitment that unites us in telling one of the most prestigious championships in the world, it responds to the emerging trends that see the modalities of sports storytelling evolve. If the 90-minute match continues to be the key event, it is becoming increasingly important to enrich the narrative with unpublished in-depth contents, which tell football from a different, increasingly exclusive and unprecedented point of view ».