As a super internet celebrity with tens of millions of fans and huge influence both at home and abroad, Li Ziqi’s recent dispute with his owner Wei Nian has caused heated discussions. Netizens have almost overwhelmingly supported Li Ziqi, and she has repeatedly voiced through CCTV. We must protect the three words Li Ziqi. Affected by this incident, a few days ago it was reported that Weinian’s shareholder Bytedance had started the exit process on October 16.
According to a person close to the transaction, ByteDance initially invested in Weinian mainly because it was optimistic about Li Ziqi. Now that Li Ziqi and Wei Nian are in disagreement, Bytedance has decided to withdraw from Wei Nian in accordance with the investment agreement.
What is the problem between Li Ziqi and Dongjia Weinian? I am afraid that the parties involved are not clear about this matter. Industry insiders who have done brokerage business in MCN institutions mentioned in an interview, “It is too common to cancel contracts between MCN and Internet celebrities. It may be because Li Ziqi is topical. That’s why I was so concerned.”
As for the reason for the termination of the contract, the uneven distribution of benefits is the main reason why the cooperation between Internet celebrities and MCN is blocked and the contract is terminated.
This person in the industry said, “Internet celebrities feel that joining MCN means that they can receive advertisements and make big money. If they can’t make money, MCN support is not enough; but from the perspective of MCN, no matter how MCN promotes externally, Internet celebrities will eventually have to Selected by advertisers, MCN is just a bridge, and it cannot guarantee that every Internet celebrity will make a lot of money.”
In addition, he also mentioned one thing. The current MCN organization is not as strong as before, and its influence is not the same, and the Internet celebrity is getting stronger and stronger.Internet celebrities who can do it on their own do not need to sign an MCN agency at all. First, they are not free to receive business, second, it is troublesome to terminate the contract, and third, they cannot clearly see how much money the company has spent for them.
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