On the morning of February 28, Dongpeng Beverage held a 2021 performance briefing. The company’s operating income in 2021 will be 6.978 billion yuan, a year-on-year increase of 40.72%; the net profit attributable to the parent is 1.193 billion yuan, a year-on-year increase of 46.90%. Lin Muqin, chairman of Dongpeng Beverage, mentioned at the meeting that the construction of terminal outlets should be strengthened in the future, especially the frozen display.
In 2021, compared with the same period in 2020, Dongpeng Beverage will increase the promotion cost of freezers and other channels by about 134 million yuan. “Our survey found that many consumers decide which drink to buy when they open the refrigerator. Therefore, the most basic thing to make a drink is to put the product on the shelf and freeze it in a good position.” He emphasized , In the future, Dongpeng Beverage will continue to grab the freezer and display space offline.
Source of cover image: Photo Network-500566942
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