Home » Liquor stocks rose with strength, willing to drink higher, Kweichow Moutai returned to above 1900 yuan – yqqlm

Liquor stocks rose with strength, willing to drink higher, Kweichow Moutai returned to above 1900 yuan – yqqlm

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Liquor stocks rose with strength, willing to drink higher, Kweichow Moutai returned to above 1900 yuan – yqqlm
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Liquor stocks rose with strength, willing to wine industry to rise, and Kweichow Moutai returned to above 1,900 yuan

2022-02-15 10:30

Source: Securities Times Network

Author: Wu Yongfang

Securities Times Network

Wu Yongfang

2022-02-15 10:30

Liquor stocks went up in intraday trading on the 15th. As of press time, Huangtai Liquor Industry’s daily limit, Shede Liquor and Jiugui Liquor rose by more than 6%, Yingjia Gong Liquor rose by more than 5%, Laobaigan Liquor and Kouzijiao rose by more than 3%. Kweichow Moutai rose about 2% to return to above 1,900 yuan.

Some analysts pointed out that although the sales of liquor before and after the Spring Festival were flat, it was better than the pessimistic expectations of the pre-holiday market. Before the holiday, the liquor sector fell sharply, and the valuation and price-performance ratio appeared again.

Caixin Securities believes that the current position can be more positive for the liquor sector. The biggest difficulty facing the current industry is that the macroeconomic downturn affects consumption capacity, while the price and inventory of famous wines at the industry level are healthy, and the industry order is improving. Looking forward to the future, (1) the impact of the epidemic is gradually blunting, the epidemic prevention policy is more flexible, and the scope of restricted consumption scenarios will be further narrowed; (2) with the efforts of the stabilizing growth policy, the macroeconomic stabilization and recovery is a relatively certain trend. The current industry fundamentals are mainly stable, and the future is expected to strengthen with the recovery of the macroeconomic climate. However, due to the uncertainty of the recovery speed of consumption capacity, the period of weak demand may continue for a period of time. This stage is especially a test of wine companies. Channel prices and inventory control capabilities require wineries to balance volume and price.

The agency said that the current investment in the liquor sector should increase the emphasis on the certainty of performance. The demand for high-end liquor is relatively resilient. There are not many alternatives in the price band of the big single products Pufei, Puwu and Guojiao 1573. At the same time, the internal governance and channel management and control capabilities of liquor companies are improving, and they have achieved stable growth this year. The certainty is still strong, and we recommend Kweichow Moutai, Wuliangye and Luzhou Laojiao. The sub-high-end will continue the trend of differentiation and further focus on brands. Sub-high-end wine companies with strong channel management and control capabilities, stable channel profits, and continuous brand building can accelerate the harvest of market share and support the certainty of performance. Focus on Shanxi Fenjiu and Gujing tribute wine. In addition, the sub-high-endization of some real estate wine leaders is also worthy of attention. At present, the growth of real estate wine leading companies mainly relies on deep cultivation of the base market. Companies with more in-depth channel construction in the province are expected to achieve further sales growth. The consumption upgrade trend in the provincial market is obvious. Leading real estate wine companies are expected to show stronger growth, pay attention to the fate of the world and welcome tribute wine.

Disclaimer: Securities Times strives for true and accurate information. The content mentioned in the article is for reference only and does not constitute substantive investment advice. Operational risks are based on this.

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    Liquor stocks rose with strength, willing to wine industry to rise, and Kweichow Moutai returned to above 1,900 yuan

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    Exclusive interpretation

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