Home Business [Live Performance Conference]Zhihu: Revenue in the third quarter increased by 115.1% year-on-year to 824 million yuan monthly active users exceeded the 100 million mark for the first time_ 东方 Fortune.com

[Live Performance Conference]Zhihu: Revenue in the third quarter increased by 115.1% year-on-year to 824 million yuan monthly active users exceeded the 100 million mark for the first time_ 东方 Fortune.com

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November 22, Eastern Time, China’s largest online community of question and answerKnow almost(NYSE:ZH) announced the unaudited financial report for the third quarter. The financial report shows thatKnow almostIn the third quarter, revenue reached 824 million yuan (RMB, the same below), a year-on-year increase of 115.1%; gross profit was 425 million yuan, a year-on-year increase of 93%. The adjusted net loss narrowed from 200 million yuan in the second quarter to 112 million yuan in the third quarter.

  Know almostSaid that the revenue growth is mainly due to the ever-expanding user scale and the increase in average revenue per user. In the third quarter, Zhihu’s average monthly active users (MAU) was 101.2 million, a year-on-year increase of 40.1%; the average number of monthly paid members was 5.5 million, a year-on-year increase of 109.9%.

Zhou Yuan, founder and CEO of Zhihu, said that content-centric growthChangheSustainable business model, driving Zhihu’s businessPerformanceOnce again, we achieved unexpected growth. Thanks to the “sense of gain” community content standards and content distribution mechanism, the ecological construction of Zhihu’s content community has entered a positive cycle, and the content consumption experience has been further improved, which has promoted the rapid growth of Zhihu’s user group, and monthly active users for the first time Break the 100 million mark.

Zhou Yuan stated that Zhihu will continue to focus on motivating and promoting diversified high-quality content creation, strengthen commercialization efficiency, and maintain Zhihu’s sustainable growth momentum.

It is reported that Zhihu’s content-centric multi-engine-driven business model mainly includes online advertising, commercial content solutions, paid memberships and other businesses (including online education, e-commerce).

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Among them, in the third quarter, Zhihu’s online advertising business revenue was 321 million yuan, a year-on-year increase of 38.9%; commercial content solutions business revenue was 278 million yuan, a year-on-year increase of 511.9%; paid membership business revenue was 178 million yuan, a year-on-year increase of 95.8 %; The income of other businesses was 45.7 million yuan, a year-on-year increase of 202.6%.

Zhihu’s main business cost increased from 163 million yuan in the third quarter of 2020 to 399 million yuan in the third quarter of this year, mainly due to the increase in advertising services, content-related costs, and the rapid growth of users in cloud services and bandwidth. Increase in cost.

As of the end of September, Zhihu held cash and cash equivalents, time deposits, restricted funds and short-term investments totaling 7.6 billion yuan.

(Source: China Securities Journal)

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