Tourism is a sector of great importance for Italy which contributes 13% to GDP and generates employment for 14% (Istat 2019 data), as well as representing an effective business card of the country for international tourists who become ambassadors direct from our excellences abroad. In particular, tourism is a great engine of Made in Italy and, for example, 60% of the purchases of luxury personal goods in Italy pre-Covid were made by foreign tourists.
High-end tourism, or luxury tourism, is now worth 25 billion euros, a figure that reaches 60 billion euros, or 3% of GDP, if we consider related activities, between direct and indirect expenses and consumption. Appropriately strengthened, it can grow up to 100 billion in direct value, in addition to the positive effects of induced activities on the territory. This is what emerges from the analysis conducted by Altagamma, according to which luxury tourism represents an essential ingredient of the country’s and economy’s relaunch strategies and has a strong impact on the territory and on many of the sectors of Made in Italy.