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Managing Consent Settings for AMP Pages: A Guide to Controlling Data Collection and Personalized Ads

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Managing Consent Settings for AMP Pages: A Guide to Controlling Data Collection and Personalized Ads

**Manage consent settings on AMP pages**

If you’re browsing AMP pages on the BBC website, it’s important to understand how your data is being collected and used. The lightweight mobile pages you visit are created using Google’s AMP technology, which may require you to set preferences for data collection.

**Strictly necessary data collection**

Certain limited information is stored on your device without your consent to ensure our websites function properly. This includes using local storage to save your consent preferences.

**Optional data collection**

By consenting to data collection on AMP pages, you agree to personalized ads that are relevant to you when outside the UK. You can learn more about how ads are personalized and opt out of receiving them while still seeing advertising.

You have the option to manage your consent settings by clicking “Ad Choices / Do not sell my info” at any time. Take control of your data privacy while browsing AMP pages on the BBC website.

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