Home Business Maranello, John Elkann for Ferrari’s 75th anniversary: ​​“We will continue the success of the brand”. And on the electric: “We will have more unique cars”

Maranello, John Elkann for Ferrari’s 75th anniversary: ​​“We will continue the success of the brand”. And on the electric: “We will have more unique cars”

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Maranello, John Elkann for Ferrari’s 75th anniversary: ​​“We will continue the success of the brand”.  And on the electric: “We will have more unique cars”

«With the electric Ferrari he will make even more unique cars». He dispels the taboo of the red exclusively with John Elkann roaring heat engine by opening the proceedings of the “Capital Markets Day” of the Cavallino house in Maranello. «Everything we do – says the president – will always be centered on being Ferrari, in our distinctive way. Thanks to the opportunities represented by electrification and electronics, this is what will allow us to create even more unique cars ».

This is echoed by the managing director Benedetto Vigna who announces that the first Ferrari full electric will be presented in 2025, after the four hybrid models already on the market from 2018 to 2022. Vigna also says that by 2026, the product offering will be for 40% with thermal engines and 60% hybrid and electric. There will be three different engines, “with distinctive driving emotions for three different types of Ferraris and for three different types of Ferrari enthusiasts and enthusiasts”.

However, Elkann broadens the discussion. “If we are here today it is precisely for the vision, passion and extraordinary determination of a man, our founder Enzo Ferrari – he explains – Ferrari is first of all a luxury company, creator of products with value, performance and of the highest quality in the world, with concrete opportunities for further development in the field of luxury ».

And he adds: «Benedetto Vigna, with whom I share the same values, has a deep knowledge in the technological field, but above all he is an entrepreneur and an innovator who has created a multi-billion dollar business from scratch in an extremely competitive sector. I was convinced that we needed a CEO with a deep understanding of the technologies that are changing not only the automotive industry, but the rest of the world as well. Today we will trace the path that we will take in this decade – underlined the president of the Maranello company – but we will do much more. We will lay the foundations on which we will build the continued long-term success of Ferrari, the most distinctive and innovative luxury brand in the world. We will do this by moving quickly to create continuous growth opportunities, taking advantage of the changes in a rapidly changing world, without ever compromising with our commitment to be the unparalleled expression of Italian excellence ».

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Electric does not mean, of course, less commitment on the sports front. «Our racing spirit is part of Maranello – Elkann says again – With its competitiveness, its urgency and desire for innovation, its need for team work. This is why the history of Ferrari is, and will always be, inextricably linked to the world of motorsport ».

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