«The debut and the response in terms of public was positive. The greatest expectation is now linked to the restart of the international tourism circuit, with the return of the Russian, Chinese, American public, with high spending capacity, still substantially absent today ». Once the summer season has been archived, the managing director of the Masi Group, Federico Girotto can draw up an initial assessment from the start of operations of the new wine bar in Munich – the eighth in order of time in the context of the Masi Wine experience of a group rooted in Valpolicella – and after a six-monthly report that gives the first signs to try to put an end to the difficult season of the pandemic and lockdowns.
Opened last June, the Masi wine bar in Munich is able to offer complete interaction with the consumer – in areas like this, or in other locations such as Zurich and Cortina, all about fifty references are available. of the winery – bringing its contribution to the ability to create value within the group. Federico Girotto also looks to experiences of this type to consolidate the recovery in the sector, particularly penalized in the on premise segment due to the restrictions linked to Covid. «The Munich wine bar itself – explains Girotto – has suffered some slowdown in the start-up of operations due to the pandemic, but is now fully operational. The Masi group, however, controlled by the Boscaini family, historically boasts a solid positioning also in the premium and ultrapremium segment of the off channel, and the development of this omnichannel, together with the online, has allowed us to mitigate the difficulties of last year “. The first half of the group – which recently saw the strengthening of Renzo Rosso’s Red Circle investment as the second shareholder with 7.5% – closed with revenues up 35% compared to the first half of last year. The figure, equal to 29.3 million, is still 1.5% lower than in the first half of 2019. In terms of margins, Ebitda went from 1.772 million to 5.407 million, with an Ebitda margin of 18, 5% “substantially in line – explains the CEO – with the first half of 2019”, both in terms of absolute value and percentage of revenue. “As mentioned, in the summer – concludes Girotto – both for us and for our customers the contribution of international tourism with greater spending capacity was still lacking, but now, with the advancement of vaccination plans all over the world, the view everyone is returning positive and the impression is that interventions in support of Horeca are also producing results ».